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#203 Santa Maria-Lompoc

Spring 2019 Nielsen Audio Quarterly Report (Updated: 08-01-19)
12+ Population: 199,600 (Black: 5,900) (Hispanic: 105,800)
Surveyed: Spring/Fall

Station Fall 17 Spr 18 Fall 18 Spr 19 Format Owner
KPAT-FM 6.7 6.3 7.5 8.7 Rhythmic CHR American General Media
KIDI-FM 7.7 9.1 9.0 6.7 Regional Mexican Emerald Wave Media
KSNI-FM 5.8 6.3 6.0 6.3 Country American General Media
KSMY-FM 4.3 3.8 6.0 5.8 Spanish Lazer Licenses
KBOX-FM 6.7 7.2 5.5 4.8 Adult Hits American General Media
KRQK-FM 3.4 2.9 2.5 3.4 Regional Mexican American General Media
KSMA-AM 1.4 1.4 2.5 2.9 News American General Media
KLMM-FM 1.4 1.9 1.5 2.4 Regional Mexican Lazer Licenses
KRTO-FM 2.4 2.4 2.0 1.4 Hot AC Emerald Wave Media
KMLM-FM 1.9 1.4 1.5 1.0 Regional Mexican Gold Coast Broadcasting
KSBQ-AM 0.5 0.5 1.0 1.0 Regional Mexican Lazer Licenses
KTAP-AM 1.0 1.0 1.0 0.5 Regional Mexican Emerald Wave Media
KBFP-FM N/A 0.5 0.5 N/A AC iHeartMedia
KFI-AM N/A 0.5 0.5 N/A News/Talk iHeartMedia

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Quick Snaps
Yea Networks: The Kidd Kraddick Morning Show took the opportunity to spread out across four of their affiliate markets last week for a Thursday Meet-Up with thousands of KiddNation members. Co-host Big Al Mack visited WDOD (Hits 96) in Chattanooga, TN, on August 8, where he was the guest of honor at the Chattanooga Lookouts baseball game. L-R: Big Al Mack and Brantley Bell of the Chattanooga Lookouts.

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