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#200 Santa Maria-Lompoc

Fall 2022 12+ Mon-Sun, 6a-12mid
Population: 201,500 (Black: 5,900) (Hispanic: 110,400)
Last Updated: 01-24-23 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 21 Fall 21 Spr 22 Fall 22
KIDI-FM Regional Mexican Emerald Wave Media 6.3 6.2 7.9 8.1
KPAT-FM Rhythmic CHR American General Media 8.9 7.2 7.0 8.1
KRQK-FM Regional Mexican American General Media 4.7 4.3 6.0 6.6
KSNI-FM Country American General Media 6.3 6.7 5.6 5.6
KBOX-FM Adult Hits American General Media 6.3 6.2 5.6 4.6
KRTO-FM Spanish CHR Emerald Wave Media 3.7 3.3 2.3 2.5
KSMA-AM News American General Media 1.6 1.4 1.9 2.0
KTAP-AM Regional Mexican Emerald Wave Media 0.5 0.5 0.5 0.5
KFI-AM News/Talk iHeartMedia 0.5 N/A N/A N/A
KRUZ-FM Classic Hits Cumulus Media 2.6 2.9 N/A N/A
KTYD-FM Rock Rincon Broadcasting 1.1 1.4 N/A N/A
KZOZ-FM Classic Rock American General Media 1.1 1.0 N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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