#200 Santa Maria-Lompoc
Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 201,500 (Black: 5,900) (Hispanic: 110,400)
Last Updated: 08-03-21 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Fall 19 | Spr 20 | Fall 20 | Spr 21 |
|---|---|---|---|---|---|---|
| KPAT-FM | Rhythmic CHR | American General Media | 9.3 | 7.0 | 5.9 | 8.9 |
| KBOX-FM | Adult Hits | American General Media | 5.1 | 4.0 | 3.8 | 6.3 |
| KIDI-FM | Regional Mexican | Emerald Wave Media | 5.6 | 8.5 | 9.7 | 6.3 |
| KSNI-FM | Country | American General Media | 7.0 | 6.5 | 4.8 | 6.3 |
| KRQK-FM | Regional Mexican | American General Media | 4.2 | 6.5 | 7.0 | 4.7 |
| KRTO-FM | Hot AC | Emerald Wave Media | 1.9 | 1.5 | 1.6 | 3.7 |
| KRUZ-FM | Classic Hits | Cumulus Media | 7.0 | 5.5 | 4.3 | 2.6 |
| KSMA-AM | News | American General Media | 1.9 | 1.5 | 2.2 | 1.6 |
| KTYD-FM | Rock | Rincon Broadcasting | 1.9 | 2.0 | 1.6 | 1.1 |
| KZOZ-FM | Classic Rock | American General Media | 1.9 | 2.0 | 1.6 | 1.1 |
| KFI-AM | News/Talk | iHeartMedia | 0.5 | 0.5 | 0.5 | 0.5 |
| KTAP-AM | Regional Mexican | Emerald Wave Media | N/A | 0.5 | 1.1 | 0.5 |
| KLMM-FM | Regional Mexican | Lazer Licenses | 1.9 | N/A | N/A | N/A |
| KMLM-FM | Regional Mexican | Gold Coast Radio | 1.4 | N/A | N/A | N/A |
| KSBQ-AM | Regional Mexican | Lazer Licenses | 0.5 | N/A | N/A | N/A |
| KSMY-FM | Adult Hits | Lazer Licenses | 5.1 | N/A | N/A | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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