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#200 Santa Maria-Lompoc

Fall 2020 12+ Mon-Sun, 6a-12mid
Population: 201,500 (Black: 5,900) (Hispanic: 110,400)
Last Updated: 01-20-21 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 19 Fall 19 Spr 20 Fall 20
KIDI-FM Regional Mexican Emerald Wave Media 6.7 5.6 8.5 9.7
KRQK-FM Regional Mexican American General Media 3.4 4.2 6.5 7.0
KPAT-FM Rhythmic CHR American General Media 8.7 9.3 7.0 5.9
KSNI-FM Country American General Media 6.3 7.0 6.5 4.8
KBOX-FM Adult Hits American General Media 4.8 5.1 4.0 3.8
KSMA-AM News American General Media 2.9 1.9 1.5 2.2
KRTO-FM Hot AC Emerald Wave Media 1.4 1.9 1.5 1.6
KTAP-AM Regional Mexican Emerald Wave Media 0.5 N/A 0.5 1.1
KFI-AM News/Talk iHeartMedia N/A 0.5 0.5 0.5
KLMM-FM Regional Mexican Lazer Licenses 2.4 1.9 N/A N/A
KMLM-FM Regional Mexican Gold Coast Broadcasting 1.0 1.4 N/A N/A
KSBQ-AM Regional Mexican Lazer Licenses 1.0 0.5 N/A N/A
KSMY-FM Adult Hits Lazer Licenses 5.8 5.1 N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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