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#203 Santa Maria-Lompoc

Spring 2019 Nielsen Audio Quarterly Report (Updated: 08-01-19)
12+ Population: 199,600 (Black: 5,900) (Hispanic: 105,800)
Surveyed: Spring/Fall

Station Fall 17 Spr 18 Fall 18 Spr 19 Format Owner
KPAT-FM 6.7 6.3 7.5 8.7 Rhythmic CHR American General Media
KIDI-FM 7.7 9.1 9.0 6.7 Regional Mexican Emerald Wave Media
KSNI-FM 5.8 6.3 6.0 6.3 Country American General Media
KSMY-FM 4.3 3.8 6.0 5.8 Spanish Lazer Licenses
KBOX-FM 6.7 7.2 5.5 4.8 Adult Hits American General Media
KRQK-FM 3.4 2.9 2.5 3.4 Regional Mexican American General Media
KSMA-AM 1.4 1.4 2.5 2.9 News American General Media
KLMM-FM 1.4 1.9 1.5 2.4 Regional Mexican Lazer Licenses
KRTO-FM 2.4 2.4 2.0 1.4 Hot AC Emerald Wave Media
KMLM-FM 1.9 1.4 1.5 1.0 Regional Mexican Gold Coast Broadcasting
KSBQ-AM 0.5 0.5 1.0 1.0 Regional Mexican Lazer Licenses
KTAP-AM 1.0 1.0 1.0 0.5 Regional Mexican Emerald Wave Media
KBFP-FM N/A 0.5 0.5 N/A AC iHeartMedia
KFI-AM N/A 0.5 0.5 N/A News/Talk iHeartMedia

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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WMAL-FM/Washington: Listeners donated $523,866 during WMAL-FM's two-day radiothon last Friday and Saturday, December 5-6, for the benefit of the Fisher House Foundation, which provides temporary housing and support for families of injured service members at more than 85 houses across the country. Over past 17 years, WMAL listeners have donated over $7 million to the foundation. L-R: WMAL PD and Cumulus News/Talk VP Bill Hess, WMAL hosts Larry O'Connor, Chris Plante and Vince Coglianese, and Fisher House President Dave Coker.

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