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#200 Santa Maria-Lompoc

Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 201,500 (Black: 5,900) (Hispanic: 110,400)
Last Updated: 08-03-21 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 19 Spr 20 Fall 20 Spr 21
KPAT-FM Rhythmic CHR American General Media 9.3 7.0 5.9 8.9
KBOX-FM Adult Hits American General Media 5.1 4.0 3.8 6.3
KIDI-FM Regional Mexican Emerald Wave Media 5.6 8.5 9.7 6.3
KSNI-FM Country American General Media 7.0 6.5 4.8 6.3
KRQK-FM Regional Mexican American General Media 4.2 6.5 7.0 4.7
KRTO-FM Hot AC Emerald Wave Media 1.9 1.5 1.6 3.7
KRUZ-FM Classic Hits Cumulus Media 7.0 5.5 4.3 2.6
KSMA-AM News American General Media 1.9 1.5 2.2 1.6
KTYD-FM Rock Rincon Broadcasting 1.9 2.0 1.6 1.1
KZOZ-FM Classic Rock American General Media 1.9 2.0 1.6 1.1
KFI-AM News/Talk iHeartMedia 0.5 0.5 0.5 0.5
KTAP-AM Regional Mexican Emerald Wave Media N/A 0.5 1.1 0.5
KLMM-FM Regional Mexican Lazer Licenses 1.9 N/A N/A N/A
KMLM-FM Regional Mexican Gold Coast Radio 1.4 N/A N/A N/A
KSBQ-AM Regional Mexican Lazer Licenses 0.5 N/A N/A N/A
KSMY-FM Adult Hits Lazer Licenses 5.1 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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