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#178 Wausau-Stevens Point WI

Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 240,800 (Black: 2,700) (Hispanic: 6,400)
Last Updated: 08-06-21 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 19 Spr 20 Fall 20 Spr 21
WIFC-FM CHR WRIG 8.4 7.9 9.3 9.3
WDEZ-FM Country WRIG 12.0 10.8 9.3 8.9
WBCV-FM Classic Hits NRG Media 6.7 5.4 6.6 7.4
WSAU-AM News/Talk WRIG 9.0 8.7 8.9 7.4
WGLX-FM Classic Rock NRG Media 6.7 6.9 5.8 6.2
WYTE-FM Country NRG Media 5.7 4.0 4.7 5.4
WOZZ-FM Rock WRIG 2.7 3.2 3.9 3.9
WHTQ-FM CHR NRG Media 3.7 3.2 2.7 3.5
WAXX-FM Country Mid-West Family Broadcasting 3.0 3.2 3.1 2.3
WCLQ-FM Christian CHR Christian Life Communications 3.3 4.0 2.7 2.3
WHRM-FM Classical State of Wisconsin 2.3 2.9 2.7 2.3
WLBL-AM Talk State of Wisconsin 0.7 0.7 0.8 1.6
WGNV-FM Christian CHR The Family Radio Network 1.3 1.4 1.6 1.2
WHAA-FM Talk State of Wisconsin 0.3 0.7 0.8 0.4
WLBL-FM Talk State of Wisconsin 0.7 0.4 0.4 0.4
WRIG-AM All Sports WRIG 0.7 0.4 0.4 0.4

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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