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#37 Milwaukee-Racine
Sum 2009 Arbitron Quarterly Report (Updated: 10-14-09)
(12+ Population: 1,447,700) (Surveyed: Continously)

Subscribers Only: These survey results include Arbitron subscribing stations only.

Station Fall 08 Win 09 Spr 09 Sum 09 Format Owner
WTMJ-AM 10.1 8.5 11.1 10.7 News/Talk Journal Broadcast Group Inc.
WXSS-FM 7.5 7.4 6.0 6.9 CHR Entercom Inc.
WKKV-FM 6.4 6.2 4.5 6.6 Urban Clear Channel Radio
WISN-AM 7.8 6.9 7.4 6.2 News/Talk Clear Channel Radio
WMIL-FM 6.6 6.0 7.2 6.2 Country Clear Channel Radio
WRIT-FM 3.1 4.3 3.7 4.2 Variety Hits Clear Channel Radio
WLUM-FM 4.1 2.8 3.3 3.8 Alternative Milwaukee Radio Alliance LLC

WLWK-FM 3.3 4.5 4.0 3.5 N/A N/A
WMYX-FM 3.3 3.7 3.5 3.5 Hot AC Entercom Inc.
WQBW-FM 1.8 2.1 2.8 2.6 Classic Rock Clear Channel Radio
WLDB-FM 2.1 3.3 3.6 2.3 AC Milwaukee Radio Alliance LLC
WMCS-AM 1.6 1.0 1.4 1.4 Talk Milwaukee Radio Alliance LLC
WOKY-AM 1.3 1.2 1.8 1.3 Classic Country Clear Channel Radio
WAUK-AM 0.8 1.1 0.7 0.6 Sports Good Karma Broadcasting
WSSP-AM 0.6 0.7 0.5 0.6 Sports Entercom Inc.
WDRV-FM 0.9 0.5 0.4 0.5 Classic Hits Bonneville International Corp.
WIIL-FM 0.4 N/A N/A 0.5 AOR Nextmedia Group Inc.

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour share (AQH) rating -- the average number of persons, ages 12+, who listened during any average quarter hour from 6am to midnight, Monday through Sunday in the Metro Survey Area.

Ratings profiles are Copyright © 2009 Arbitron Ratings Company. May not be quoted or reproduced without the prior written permission of Arbitron.

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