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#146 Saginaw-Bay City
Fall 2016 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-19-17)
12+ Population: 329,000 (Black: 33,900) (Hispanic: 17,900) Surveyed: Spring/Fall -- Next Update: 8-2-2017

Station Spr 14 Spr 15 Fall 15 Fall 16 Format Owner
WIOG-FM 9.9 8.7 7.7 8.7 Hot AC Cumulus Media
WKQZ-FM 6.6 5.2 5.1 5.7 Active Rock Cumulus Media
WHNN-FM 8.8 7.5 8.7 5.5 Classic Hits Cumulus Media
WILZ-FM 5.1 3.0 4.3 5.2 Classic Rock Cumulus Media
WCEN-FM 8.0 5.9 5.4 5.0 Country Alpha Broadcasting
WSGW-AM 5.0 3.8 4.9 5.0 News/Talk Alpha Broadcasting
WTLZ-FM 5.2 5.4 5.4 5.0 Urban AC Alpha Broadcasting
WSGW-FM 3.7 4.8 4.3 3.7 News/Talk Alpha Broadcasting
WGER-FM 2.7 2.6 3.1 2.7 Hot AC Alpha Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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