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#134 Saginaw-Bay City
Fall 2009 Arbitron Quarterly Report (Updated: 01-11-10)
12+ Population: 331,100 (Hispanic: Saginaw-Ba)
Surveyed: Spring/Fall
Client Exclusive:
Arbitron is not releasing survey results to the press.
| Rank |
Station |
Spr 08 |
Fall 08 |
Spr 09 |
Fall 09 |
Format |
Owner |
| 1 |
WHNN-FM |
8.3 |
7.9 |
9.8 |
11.7 |
Classic Hits |
Citadel Broadcasting Co. |
| 2 |
WKCQ-FM |
7.7 |
7.9 |
7.2 |
8.8 |
Country |
MacDonald Broadcasting Co. |
| 3 |
WIOG-FM |
9.9 |
8.6 |
9.1 |
7.3 |
Hot AC |
Citadel Broadcasting Co. |
| 3 |
WKQZ-FM |
7.9 |
6.1 |
5.7 |
7.3 |
Active Rock |
Citadel Broadcasting Co. |
| 5 |
WILZ-FM |
4.4 |
4.3 |
3.4 |
3.5 |
Classic Rock |
Citadel Broadcasting Co. |
| 6 |
WRCL-FM |
3.0 |
5.6 |
3.6 |
3.3 |
Rhythmic CHR |
Regent Communications Inc. |
| 7 |
WMJO-FM |
2.0 |
4.5 |
3.6 |
2.4 |
Variety Hits |
MacDonald Broadcasting Co. |
| 8 |
WSAG-FM |
0.6 |
1.8 |
1.5 |
1.8 |
Soft AC |
Macdonald Broadcasting Co. |
| 9 |
WWBN-FM |
0.8 |
N/A |
N/A |
1.1 |
Active Rock |
Regent Communications Inc. |
| 10 |
WCRZ-FM |
N/A |
N/A |
0.4 |
0.7 |
AC |
Regent Communications Inc. |
| 10 |
WLUN-FM |
1.0 |
1.4 |
0.6 |
0.7 |
Sports |
Michigan Radio Communications LLC |
| 12 |
WSAM-AM |
1.0 |
1.8 |
1.1 |
0.4 |
Soft AC |
Macdonald Broadcasting Co. |
Totals are Persons 12+, Mon-Sun, 6am-midnight
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This profile contains an quarter hour share
(AQH) rating -- the average number of persons, ages 12+, who listened during
any average quarter hour from 6am to midnight, Monday through Sunday in the
Metro Survey Area. |
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Ratings profiles are
Copyright © 2010 Arbitron Ratings Company. May not be quoted or
reproduced without the prior written permission of Arbitron.
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Send corrections to RADIO ONLINE by clicking here.
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National Aircheck
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