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#101 Mobile

March 2024 Trends 12+ Mon-Sun, 6a-12mid
Population: 563,100 (Black: 144,800) (Hispanic: 21,900)
Last Updated: 05-06-24 (Nielsen Subscribing Stations Only)

Station Format Owner Dec 23 Jan 24 Feb 24 Mar 24
WDLT-FM Urban AC Cumulus Media 8.6 9.1 9.9 10.9
WBLX-FM Urban Cumulus Media 9.6 10.6 12.0 10.7
WMXC-FM AC iHeartMedia 5.4 7.1 7.2 6.2
WRKH-FM Classic Rock iHeartMedia 6.1 7.0 5.9 5.9
WKSJ-FM Country iHeartMedia 6.7 6.6 5.9 5.5
WABD-FM CHR Cumulus Media 3.9 3.5 3.2 4.0
WMXC-FM-HD2 Gospel iHeartMedia 3.5 2.7 2.7 3.3
WGOK-AM Gospel Cumulus Media 2.4 2.7 2.1 1.9
WAVH-FM Talk Bigler Broadcasting 1.3 1.2 1.4 1.7
WNTM-AM News/Talk iHeartMedia 0.5 0.3 0.5 0.9
WRKH-FM-HD2 All Sports iHeartMedia 0.2 0.2 N/A 0.5
WXQW-AM News/Talk Cumulus Media 0.8 0.5 0.2 0.2
WHIL-FM Public Radio The Board of Trustees of The University 1.9 1.8 1.4 N/A
WHIL-FM-STR Public Radio The Board of Trustees of The University 0.2 N/A N/A N/A
WUWF-FM Public Radio The University of West Florida 0.3 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2024 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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