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#43 Milwaukee-Racine

September 2025 PPM 6+ Mon-Sun,6a-12mid
Population: 1,503,800 (Black: 239,900) (Hispanic: 161,500)
Last Updated: 10-09-25 (Nielsen Subscribing Stations Only)

Station Format Owner Jun 25 Jul 25 Aug 25 Sep 25
WISN-AM News/Talk iHeartMedia 10.3 10.2 8.6 8.7
WRIT-FM Classic Hits iHeartMedia 7.2 8.1 8.3 7.8
WHQG-FM Rock Lakefront Communications 5.5 5.5 6.0 6.3
WMIL-FM Country iHeartMedia 6.1 6.3 6.8 5.8
WJMR-FM Urban Lakefront Communications 3.4 4.8 4.7 4.9
WKLH-FM Classic Rock Lakefront Communications 5.6 5.7 4.7 4.9
WKKV-FM Urban iHeartMedia 3.9 4.3 5.1 4.4
WMYX-FM Hot AC Audacy 4.6 4.7 3.8 4.4
WLDB-FM AC Milwaukee Radio Alliance 6.0 5.4 5.1 3.9
WLUM-FM Alternative Milwaukee Radio Alliance 3.1 3.7 3.9 3.9
WLVE-FM Christian CHR Educational Media Foundation 4.2 3.7 2.8 3.4
WXSS-FM CHR Audacy 3.9 3.6 3.7 3.3
WRNW-FM AC iHeartMedia 1.8 1.3 1.6 2.6
WRXS-FM Oldies Lakefront Communications 2.8 2.6 2.2 2.6
WUWM-FM Public Radio Board of Regents of The University of Wi 3.0 2.2 2.3 2.6
WYMS-FM AAA Milwaukee School District 2.0 1.8 1.4 1.9
WDRV-FM Classic Rock Hubbard Radio 2.3 1.9 2.2 1.8
WOKY-AM Sports iHeartMedia 0.5 0.3 0.9 1.2
WHAD-FM Classical State of Wisconsin 1.0 1.1 1.1 0.9
WIIL-FM Rock Connoisseur Media 0.3 0.3 0.3 0.6
WMSE-FM College Milwaukee School of Engineering 0.2 0.7 0.8 0.6
WRJN-AM Oldies Civic Media 0.4 N/A N/A 0.6
WSSP-AM Sports Audacy 0.4 0.2 0.2 0.3
WJOI-AM Religious Lakefront Communications N/A N/A N/A 0.2
WLDB-FM-HD3 Country Milwaukee Radio Alliance 0.2 0.1 N/A 0.2
WYMS-FM-HD2 Urban AC Milwaukee School District 0.2 0.3 0.3 0.2
WAUK-AM Talk Civic Media 0.2 N/A N/A 0.1
WMSE-FM-STR College Milwaukee School of Engineering 0.2 0.1 0.2 0.1
WZTI-AM Oldies Milwaukee Radio Alliance 0.1 0.1 0.1 N/A

Totals are Persons 6+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 6+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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