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#43 Milwaukee-Racine
October 2025 PPM 6+ Mon-Sun,6a-12mid
Population: 1,503,800 (Black: 239,900) (Hispanic: 161,500)
Last Updated: 11-06-25 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Jul 25 | Aug 25 | Sep 25 | Oct 25 |
|---|---|---|---|---|---|---|
| WISN-AM | News/Talk | iHeartMedia | 10.2 | 8.6 | 8.7 | 9.9 |
| WRIT-FM | Classic Hits | iHeartMedia | 8.1 | 8.3 | 7.8 | 7.6 |
| WMIL-FM | Country | iHeartMedia | 6.3 | 6.8 | 5.8 | 6.2 |
| WHQG-FM | Rock | Lakefront Communications | 5.5 | 6.0 | 6.3 | 5.8 |
| WLDB-FM | AC | Milwaukee Radio Alliance | 5.4 | 5.1 | 3.9 | 5.6 |
| WMYX-FM | Hot AC | Audacy | 4.7 | 3.8 | 4.4 | 4.9 |
| WKKV-FM | Urban | iHeartMedia | 4.3 | 5.1 | 4.4 | 4.7 |
| WKLH-FM | Classic Rock | Lakefront Communications | 5.7 | 4.7 | 4.9 | 4.6 |
| WJMR-FM | Urban | Lakefront Communications | 4.8 | 4.7 | 4.9 | 4.5 |
| WLUM-FM | Alternative | Milwaukee Radio Alliance | 3.7 | 3.9 | 3.9 | 3.9 |
| WXSS-FM | CHR | Audacy | 3.6 | 3.7 | 3.3 | 3.1 |
| WLVE-FM | Christian CHR | Educational Media Foundation | 3.7 | 2.8 | 3.4 | 3.0 |
| WUWM-FM | Public Radio | Board of Regents of The University of Wi | 2.2 | 2.3 | 2.6 | 2.9 |
| WRNW-FM | AC | iHeartMedia | 1.3 | 1.6 | 2.6 | 2.8 |
| WRXS-FM | Oldies | Lakefront Communications | 2.6 | 2.2 | 2.6 | 2.4 |
| WYMS-FM | AAA | Milwaukee School District | 1.8 | 1.4 | 1.9 | 1.8 |
| WDRV-FM | Classic Rock | Hubbard Radio | 1.9 | 2.2 | 1.8 | 1.7 |
| WOKY-AM | Sports | iHeartMedia | 0.3 | 0.9 | 1.2 | 1.3 |
| WHAD-FM | Classical | State of Wisconsin | 1.1 | 1.1 | 0.9 | 1.2 |
| WMSE-FM | College | Milwaukee School of Engineering | 0.7 | 0.8 | 0.6 | 0.7 |
| WIIL-FM | Rock | Connoisseur Media | 0.3 | 0.3 | 0.6 | 0.4 |
| WSSP-AM | Sports | Audacy | 0.2 | 0.2 | 0.3 | 0.4 |
| WYMS-FM-HD2 | Urban AC | Milwaukee School District | 0.3 | 0.3 | 0.2 | 0.3 |
| WJOI-AM | Religious | Lakefront Communications | N/A | N/A | 0.2 | 0.1 |
| WMSE-FM-STR | College | Milwaukee School of Engineering | 0.1 | 0.2 | 0.1 | 0.1 |
| WAUK-AM | Talk | Civic Media | N/A | N/A | 0.1 | N/A |
| WERN-FM-STR | Public Radio | State of Wisconsin | 0.1 | N/A | N/A | N/A |
| WLDB-FM-HD3 | Country | Milwaukee Radio Alliance | 0.1 | N/A | 0.2 | N/A |
| WPNE-FM | Public Radio | State of Wisconsin | 0.1 | N/A | N/A | N/A |
| WRJN-AM | Oldies | Civic Media | N/A | N/A | 0.6 | N/A |
| WZTI-AM | Oldies | Milwaukee Radio Alliance | 0.1 | 0.1 | N/A | N/A |
Totals are Persons 6+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 6+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
Send corrections to RADIO ONLINE by clicking here.
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