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#84 Columbia SC

Spring P1 Arbitrends 12+ Mon-Sun, 6a-12mid (Updated: 05-30-18)
12+ Population: 605,300 (Black: 203,400) (Hispanic: 30,700) Surveyed: Continuously -- Next Update: 6-26-2018

Station Sum 17 Fall 17 Win 18 Spr P1 Format Owner
WCOS-FM 5.2 6.2 7.8 5.8 Country iHeartMedia
WNOK-FM 6.7 5.5 5.8 5.8 CHR iHeartMedia
WVOC-AM 2.5 3.0 2.9 3.6 News iHeartMedia
WLTY-FM 3.6 3.0 2.5 3.0 Variety iHeartMedia
WXBT-FM-HD2 2.3 1.9 2.5 2.4 Urban iHeartMedia
WARQ-FM 2.2 2.5 2.9 N/A Hot AC Alpha Broadcasting
WARQ-FM-HD2 1.2 1.2 1.1 N/A Hot AC Alpha Broadcasting
WHXT-FM 5.2 5.5 5.8 N/A Urban Alpha Broadcasting
WLXC-FM 4.2 4.2 3.2 N/A Urban AC Cumulus Media
WMFX-FM 4.1 3.0 4.0 N/A Rock Alpha Broadcasting
WNKT-FM 1.9 4.4 2.9 N/A All Sports Cumulus Media
WOMG-FM 2.9 4.7 2.6 N/A Classic Hits Cumulus Media
WTCB-FM 3.9 4.4 4.6 N/A AC Cumulus Media
WWDM-FM 10.7 11.5 11.1 N/A Urban AC Alpha Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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