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#84 Columbia SC

Oct 2019 Nielsen Audio Quarterly Report (Updated: 11-13-19)
12+ Population: 605,300 (Black: 203,400) (Hispanic: 30,700)
Surveyed: Continuously -- Next Update: 12-13-2019

Station Jul 19 Aug 19 Sep 19 Oct 19 Format Owner
WWDM-FM 10.1 10.0 9.3 7.9 Urban AC Alpha Media
WNOK-FM 4.9 4.9 6.3 6.5 CHR iHeartMedia
WCOS-FM 5.3 5.3 6.4 5.9 Country iHeartMedia
WHXT-FM 7.5 7.6 7.2 5.9 Urban Alpha Media
WLTY-FM 3.6 4.2 3.9 4.2 Variety iHeartMedia
WLXC-FM 3.6 3.7 3.5 4.0 Urban AC Cumulus Media
WTCB-FM 2.7 3.2 3.5 3.9 AC Cumulus Media
WVOC-AM 2.7 2.3 3.4 3.6 News/Talk iHeartMedia
WMFX-FM 3.9 3.9 3.4 3.4 Classic Rock Alpha Media
WNKT-FM 1.9 1.6 2.1 2.8 All Sports Cumulus Media
WXBT-FM 3.7 3.4 2.9 2.8 Urban iHeartMedia
WARQ-FM 2.2 2.4 2.9 2.6 Hot AC Alpha Media
WOMG-FM 4.1 4.1 3.4 2.6 Classic Hits Cumulus Media
WXBT-FM-HD2 1.9 1.8 1.8 1.7 Oldies iHeartMedia
WLTY-FM-HD3 0.3 0.6 0.5 0.6 Christian CHR iHeartMedia
WARQ-FM-HD2 0.9 0.6 0.5 0.5 Alternative Alpha Media
WISW-AM N/A N/A N/A 0.3 All Sports Cumulus Media
WPCO-AM 0.5 0.3 0.5 0.3 Alternative Alpha Media
WCOS-AM 0.2 N/A 0.2 0.2 All Sports iHeartMedia
WLTR-FM 2.7 1.9 N/A N/A Classical South Carolina Educational TV
WRJA-FM 1.7 1.3 N/A N/A News/Talk South Carolina Educational TV

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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Premiere Networks: Syndicated personality Delilah recently helped iHeartMedia WLIT (93.9 Lite FM)/Chicago ring in the holidays with a live broadcast from the ''Friends'' Pop-Up Experience at the AT&T Flagship Store on Michigan Ave. Delilah joined Program Director and afternoon host Mick Lee for the broadcast, and then they united with the entire Lite FM staff that night for a ride on the station float for the annual Magnificent Mile Lights Festival Parade.

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