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#84 Columbia SC

Fall Phase II Arbitrends (Updated: 12-13-18)
12+ Population: 605,300 (Black: 203,400) (Hispanic: 30,700)
Surveyed: Continuously

Station Spr 18 Sum 18 Fall P1 Fall P2 Format Owner
WNOK-FM 5.1 5.6 7.9 6.9 CHR iHeartMedia
WCOS-FM 5.1 5.8 5.8 6.1 Country iHeartMedia
WLTY-FM 4.0 3.0 2.8 3.8 Variety iHeartMedia
WVOC-AM 2.6 3.6 3.7 3.5 News iHeartMedia
WXBT-FM-HD2 2.6 3.1 3.1 3.2 Urban iHeartMedia
WCOS-AM 0.3 0.4 0.4 0.3 All Sports iHeartMedia
WARQ-FM 1.9 4.1 N/A N/A Hot AC Alpha Broadcasting
WARQ-FM-HD2 1.1 0.9 N/A N/A Hot AC Alpha Broadcasting
WHXT-FM 4.5 5.9 N/A N/A Urban Alpha Broadcasting
WISW-AM 0.2 N/A N/A N/A All Sports Cumulus Media
WLXC-FM 4.5 3.6 N/A N/A Urban AC Cumulus Media
WMFX-FM 4.2 2.5 N/A N/A Rock Alpha Broadcasting
WNKT-FM 2.0 3.3 N/A N/A All Sports Cumulus Media
WOIC-AM 0.6 0.3 N/A N/A N/A N/A
WOMG-FM 3.3 3.9 N/A N/A Classic Hits Cumulus Media
WTCB-FM 3.1 4.6 N/A N/A AC Cumulus Media
WWDM-FM 10.4 8.6 N/A N/A Urban AC Alpha Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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