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#84 Columbia SC

Spring 2018 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 07-25-18)
12+ Population: 605,300 (Black: 203,400) (Hispanic: 30,700) Surveyed: Continuously -- Next Update: 8-21-2018

Station Sum 17 Fall 17 Win 18 Spr 18 Format Owner
WWDM-FM 10.7 11.5 11.1 10.4 Urban AC Alpha Broadcasting
WCOS-FM 5.2 6.2 7.8 5.1 Country iHeartMedia
WNOK-FM 6.7 5.5 5.8 5.1 CHR iHeartMedia
WHXT-FM 5.2 5.5 5.8 4.5 Urban Alpha Broadcasting
WLXC-FM 4.2 4.2 3.2 4.5 Urban AC Cumulus Media
WMFX-FM 4.1 3.0 4.0 4.2 Rock Alpha Broadcasting
WLTY-FM 3.6 3.0 2.5 4.0 Variety iHeartMedia
WOMG-FM 2.9 4.7 2.6 3.3 Classic Hits Cumulus Media
WTCB-FM 3.9 4.4 4.6 3.1 AC Cumulus Media
WVOC-AM 2.5 3.0 2.9 2.6 News iHeartMedia
WXBT-FM-HD2 2.3 1.9 2.5 2.6 Urban iHeartMedia
WNKT-FM 1.9 4.4 2.9 2.0 All Sports Cumulus Media
WARQ-FM 2.2 2.5 2.9 1.9 Hot AC Alpha Broadcasting
WARQ-FM-HD2 1.2 1.2 1.1 1.1 Hot AC Alpha Broadcasting
WOIC-AM N/A N/A N/A 0.6 All Sports Alpha Broadcasting
WCOS-AM N/A N/A N/A 0.3 All Sports iHeartMedia
WISW-AM N/A N/A N/A 0.2 All Sports Cumulus Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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WHBC-FM/Canton: WHBC-AM (News/Talk 1480) and WHBC-FM (Mix 94.1)/Canton, OH, along with AultCare raised $213,946 for Wishes Can Happen and AultCare. The stations joined forces once again to broadcast live August 9-10 for 36 hours in the parking lot at Springbrook Plaza, Whipple Avenue NW, Canton.