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#128 Lansing-East Lansing
Fall 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-23-18)
12+ Population: 414,600 (Black: 40,300) (Hispanic: 25,100) Surveyed: Spring/Fall

Station Spr 16 Fall 16 Spr 17 Fall 17 Format Owner
WITL-FM 8.8 6.6 10.2 7.9 Country Townsquare Media
WFMK-FM 7.3 7.0 8.4 7.2 AC Townsquare Media
WJIM-FM 9.5 9.4 8.4 7.2 CHR Townsquare Media
WMMQ-FM 7.1 7.3 7.4 7.2 Classic Rock Townsquare Media
WJXQ-FM 3.9 3.8 4.4 5.4 Rock Midwest Communications
WWDK-FM 3.9 3.1 3.0 3.7 Country Midwest Communications
WJIM-AM 2.0 1.9 3.3 2.7 News/Talk Townsquare Media
WLMI-FM 2.9 2.6 2.3 1.5 CHR Midwest Communications
WQTX-FM N/A 1.2 1.2 1.2 Sports Midwest Communications
WVFN-AM 1.0 0.9 1.2 1.0 Sports Townsquare Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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