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#75 Baton Rouge

Spring 2019 Nielsen Audio Quarterly Report (Updated: 07-18-19)
12+ Population: 702,200 (Black: 243,200) (Hispanic: 27,500)
Surveyed: Continuously

Station Sum 18 Fall 18 Win 19 Spr 19 Format Owner
KQXL-FM 13.5 12.9 15.7 11.5 Urban AC Cumulus Media
WEMX-FM 12.0 11.2 11.6 10.0 Urban Cumulus Media
WFMF-FM 5.4 5.5 5.8 8.0 CHR iHeartMedia
WYNK-FM 6.1 5.0 5.0 6.8 Country iHeartMedia
WRQQ-FM 2.6 3.7 2.2 3.8 Classic Hits Cumulus Media
WJBO-AM 3.7 1.8 3.9 3.3 News iHeartMedia
WRKF-FM N/A 2.6 3.7 3.2 News Public Radio
KRVE-FM 3.7 4.2 3.2 3.0 AC iHeartMedia
WXOK-AM 2.8 2.8 3.2 2.9 Gospel Cumulus Media
KVDU-FM 1.2 1.8 0.7 1.6 Adult Hits iHeartMedia
WYLD-FM 1.3 1.8 1.4 1.3 Urban AC iHeartMedia
KHXT-FM 1.7 2.1 1.4 1.0 Rhythmic CHR Townsquare Media
KSMB-FM N/A 0.5 N/A 0.4 CHR Cumulus Media
KRVE-FM-HD3 N/A N/A 0.1 N/A Christian CHR iHeartMedia
WFMF-FM-HD2 0.9 0.5 N/A N/A News iHeartMedia

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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