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#74 Baton Rouge
Fall Phase II Arbitrends 12+ Mon-Sun, 6a-12mid (Updated: 12-06-17)
12+ Population: 693,500 (Black: 240,600) (Hispanic: 26,300) Surveyed: Continuously

Station Spr 17 Sum 17 Fall P1 Fall P2 Format Owner
WFMF-FM 5.4 6.8 6.6 6.5 CHR iHeartMedia
WYNK-FM 4.3 4.7 4.5 4.1 Country iHeartMedia
KRVE-FM 3.8 3.1 3.1 3.3 AC iHeartMedia
WJBO-AM 3.7 3.2 2.8 2.4 News/Talk iHeartMedia
WFMF-FM-HD2 0.9 1.2 N/A 1.5 News/Talk iHeartMedia
KQXL-FM 11.7 11.6 11.9 N/A Urban Cumulus Media
WEMX-FM 11.6 9.2 9.9 N/A Urban Cumulus Media
WRQQ-FM 3.6 3.2 2.3 N/A Classic Hits Cumulus Media
WXOK-AM 4.2 3.5 3.2 N/A Gospel Cumulus Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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