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#56 McAllen-Brownsville
Fall 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-11-18)
12+ Population: 1,017,400 (Black: 6,100) (Hispanic: 910,200) Surveyed: Spring/Fall

Station Spr 16 Fall 16 Spr 17 Fall 17 Format Owner
KBFM-FM 11.7 9.6 10.5 10.2 Rhythmic CHR iHeartMedia
KTEX-FM 9.6 8.8 9.9 9.2 Country iHeartMedia
KGBT-FM 6.9 9.7 7.2 7.8 Regional Mexican Univision Radio
XHRR-FM 5.3 6.2 5.6 7.7 Regional Mexican Border Media Partners
KVLY-FM 6.6 4.7 5.7 6.3 CHR Entravision
KBTQ-FM 5.8 5.1 5.9 6.0 Spanish Variety Univision Radio
KFRQ-FM 5.3 4.6 4.3 5.0 Active Rock Entravision
KKPS-FM 3.8 4.8 4.7 4.2 Regional Mexican Entravision
XCAO-FM 3.2 2.4 2.3 4.2 Spanish Oldies Townsquare Media
XAVO-FM 3.3 3.3 2.4 3.6 Spanish CHR N/A
KHKZ-FM 3.6 4.1 3.4 3.3 Hot AC iHeartMedia
KBUC-FM 3.6 3.7 3.4 2.9 Tejano Mbm Texas Valley
KURV-AM 2.5 2.8 1.9 2.1 News/Talk Mbm Texas Valley
KNVO-FM 0.9 0.6 0.6 1.3 Spanish Variety Entravision
KJAV-FM 1.1 N/A 1.2 1.0 Variety Hits Bi-Media Licensee
KQXX-FM 0.8 N/A N/A N/A Classic Rock iHeartMedia

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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