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#149 Saginaw-Bay City

Spring 2019 Nielsen Audio Quarterly Report (Updated: 08-02-19)
12+ Population: 326,800 (Black: 34,000) (Hispanic: 18,500)
Surveyed: Spring/Fall

Station Fall 17 Spr 18 Fall 18 Spr 19 Format Owner
WIOG-FM 8.0 8.5 9.1 8.7 CHR Cumulus Media
WTLZ-FM 4.9 5.1 5.0 6.9 Urban AC Alpha Media
WKQZ-FM 5.7 5.6 6.3 6.6 Active Rock Cumulus Media
WCEN-FM 6.0 4.9 5.5 6.3 Country Alpha Media
WHNN-FM 6.7 6.7 6.8 6.1 AC Cumulus Media
WILZ-FM 6.2 7.2 6.0 4.8 Classic Rock Cumulus Media
WSGW-FM 4.7 3.8 4.5 4.2 News Alpha Media
WSGW-AM 4.1 3.6 3.8 3.7 News Alpha Media
WGER-FM 2.6 2.3 2.3 2.1 Hot AC Alpha Media
WUCX-FM N/A N/A 1.0 1.6 Variety Central Michigan University
WUPS-FM 1.3 1.8 1.8 1.6 Classic Hits Black Diamond Broadcast Group
WDZZ-FM 0.5 0.5 0.8 0.8 Urban AC Cumulus Media
WCMU-FM N/A N/A 0.8 0.5 Variety Central Michigan University Board of Tru
WCRZ-FM 0.5 0.3 0.5 0.5 AC Townsquare Media
WKAR-FM N/A N/A 0.5 0.5 Classical Board of Trustees Michigan State Univers
WWBN-FM 0.8 0.5 0.5 0.5 Active Rock Townsquare Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Quick Snaps
Yea Networks: The Kidd Kraddick Morning Show took the opportunity to spread out across four of their affiliate markets last week for a Thursday Meet-Up with thousands of KiddNation members. Co-host Big Al Mack visited WDOD (Hits 96) in Chattanooga, TN, on August 8, where he was the guest of honor at the Chattanooga Lookouts baseball game. L-R: Big Al Mack and Brantley Bell of the Chattanooga Lookouts.

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