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#149 Saginaw-Bay City

Spring 2018 Nielsen Audio Quarterly Report (Updated: 08-01-18)
12+ Population: 326,800 (Black: 34,000) (Hispanic: 18,500)
Surveyed: Spring/Fall

Station Fall 16 Spr 17 Fall 17 Spr 18 Format Owner
WIOG-FM 8.7 7.6 8.0 8.5 CHR Cumulus Media
WILZ-FM 5.2 5.6 6.2 7.2 Rock Cumulus Media
WHNN-FM 5.5 5.1 6.7 6.7 AC Cumulus Media
WKQZ-FM 5.7 6.4 5.7 5.6 Active Rock Cumulus Media
WTLZ-FM 5.0 4.9 4.9 5.1 Urban AC Alpha Broadcasting
WCEN-FM 5.0 5.6 6.0 4.9 Country Alpha Broadcasting
WSGW-FM 3.7 4.9 4.7 3.8 News Alpha Broadcasting
WSGW-AM 5.0 4.9 4.1 3.6 News Alpha Broadcasting
WGER-FM 2.7 2.2 2.6 2.3 Hot AC Alpha Broadcasting
WDZZ-FM N/A 0.5 0.5 0.5 Urban AC Cumulus Media
WWBN-FM 0.5 1.0 0.8 0.5 Active Rock Townsquare Media
WCRZ-FM 0.7 N/A 0.5 0.3 AC Townsquare Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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iHeartMedia/Chicago: As part of their ongoing support of National Breast Cancer Awareness month, ''The Steve Harvey Morning Show's'' Shirley Strawberry and Carla Ferrell joined more than 4,000 in the 2018 Sista Strut Breast Cancer Walk in Chicago this past weekend. L-R: Shirley Strawberry (left) and Carla Ferrell (right) participate in the walk in Chicago with iHeartMedia affiliate V103.