#194 Waco TX

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-28-19)
12+ Population: 211,500 (Black: 30,800) (Hispanic: 50,400)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
WACO-FM 12.1 12.3 10.5 10.4 Country iHeartMedia
KBGO-FM 7.2 6.8 7.3 7.7 Classic Hits iHeartMedia
KBGO-FM 1.3 1.4 2.7 7.7 Classic Hits iHeartMedia
KBRQ-FM 5.4 4.1 4.1 5.4 Active Rock iHeartMedia
KWTX-FM 6.3 6.4 5.9 5.4 CHR iHeartMedia
KKDA-FM 3.1 3.7 4.1 4.5 Urban Service Broadcasting
KBGO-FM-HD2 1.3 1.4 2.7 3.6 Urban iHeartMedia
KWOW-FM 4.0 4.6 4.1 3.2 Regional Mexican Prophecy Radio Group
KIXT-FM 2.2 2.7 3.2 2.7 Classic Rock Prophecy Radio Group
KWPW-FM 3.6 3.2 3.7 2.7 CHR Prophecy Radio Group
KWBU-FM N/A N/A N/A 1.8 News Brazos Valley Public Broadcasting Founda
KWTX-AM 2.2 2.3 1.8 1.8 News iHeartMedia
KBHT-FM 1.8 1.8 N/A N/A Adult Hits M&M Broadcasters
KBHT-FM-HD3 1.3 1.8 N/A N/A N/A N/A
KRMX-FM 4.0 3.7 N/A N/A Country M&M Broadcasters
KRZI-AM 3.1 2.3 N/A N/A All Sports M&M Broadcasters
KSCS-FM N/A N/A 0.5 N/A Country Cumulus Media
KWBT-FM 5.4 5.9 5.5 N/A Rhythmic CHR Kennelwood Radio

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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WSOU-FM/New York: The student-run radio station at Seton Hall University, set a new record for donations to its annual clothing drive for the Our Lady of the Sioux Church on the Pine Ridge Indian Reservation in South Dakota. The station collected enough clothing to fill 14 large boxes with clothes for all ages and all seasons. L-R: Sports Director Dalton Allison, Staff Rep Kaleigh Diamond, News Director Bob Towey, Technical Operations Director Jillian Fitzpatrick and Assistant News Director Ronald Castaneda.