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#144 Biloxi-Gulfport-Pascagoula MS

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-08-19)
12+ Population: 333,900 (Black: 72,800) (Hispanic: 18,300)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
WZKX-FM 6.0 6.7 7.8 9.3 Country Coast Radio Group
WGCM-FM 6.5 6.1 6.7 6.9 Classic Hits Coast Radio Group
WJZD-FM 5.0 6.1 4.4 6.4 Urban AC WJZD
WMJY-FM 4.5 5.3 4.4 6.4 AC iHeartMedia
WZNF-FM 4.5 5.9 6.1 5.1 CHR Coast Radio Group
WKNN-FM 5.8 3.9 4.9 4.8 Country iHeartMedia
WBUV-FM 5.0 4.7 4.4 4.5 News iHeartMedia
WQYZ-FM 4.2 2.2 2.0 1.6 Classic Rock iHeartMedia
WQUE-FM 1.0 0.8 1.7 1.3 Urban iHeartMedia
WRKH-FM 1.6 1.4 0.9 1.3 Classic Rock iHeartMedia
WMXC-FM N/A 0.6 0.3 1.1 AC iHeartMedia
WRNO-FM 0.8 0.6 1.7 1.1 News iHeartMedia
WABD-FM 0.5 1.1 0.6 0.8 CHR Cumulus Media
WGCM-AM 1.6 1.1 1.5 0.8 Oldies Coast Radio Group
WNOE-FM 0.5 0.6 0.3 0.8 Country iHeartMedia
WYLD-FM N/A 0.8 0.6 0.8 Urban AC iHeartMedia
KMEZ-FM N/A 0.6 0.3 N/A Urban AC Cumulus Media
WCPR-FM 3.9 4.7 N/A N/A Active Rock Alpha Broadcasting
WGBL-FM 3.9 4.7 N/A N/A Rhythmic AC Alpha Broadcasting
WQBB-FM 5.5 4.5 N/A N/A Adult Hits Alpha Broadcasting
WROA-AM N/A 0.6 0.3 N/A Easy Listening Coast Radio Group
WXYK-FM 3.7 4.2 N/A N/A CHR Alpha Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Quick Snaps
WFLC-FM/Miami: Hits 97.3 turns five years old on January 17 and an All-Star Team photo was taken to commemorate the anniversay. L-R: Format Leader Jeremy Rice, Market General Manager Ralph Renzi, VP/Audience & Content for Radio Tim Clarke, afternoon talent Kimmy B, night jock Al-P, DJ Laz morning producer Bryan Carstensen, DJ Laz, Director Of Operations & Programming Jill Strada, Assistant Director of Branding & Programming/Music Director Dave Hanson, DJ Laz morning co-host Janetzy, afternoon personality Kelbin Ramirez and midday jock Dia Ryan.