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#222 Columbia MO

Spring 2022 12+ Mon-Sun, 6a-12mid
Population: 157,500 (Black: 15,600) (Hispanic: 5,200)
Last Updated: 08-10-22 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 20 Spr 21 Fall 21 Spr 22
KCLR-FM Country Zimmer Radio 9.7 12.6 10.4 10.7
KBIA-FM News/Talk University of Missouri 7.3 8.1 8.2 7.6
KOQL-FM CHR Cumulus Media 4.8 5.2 6.0 6.9
KSSZ-FM News/Talk Zimmer Radio 4.8 3.7 5.2 6.9
KCMQ-FM Classic Rock Zimmer Radio 8.1 7.4 7.5 6.1
KTXY-FM CHR Zimmer Radio 7.3 7.4 7.5 6.1
KPLA-FM AC Cumulus Media 5.6 7.4 6.7 5.3
KFRU-AM News/Talk Cumulus Media 6.5 3.0 3.0 3.1
KWWR-FM Country GRM/Southern Radio 2.4 2.2 2.2 3.1
KBXR-FM Alternative Cumulus Media 3.2 3.0 3.0 2.3
KMUC-FM Classical University of Missouri 1.6 0.7 0.7 2.3
KFAL-AM Country Zimmer Radio 0.8 0.7 0.7 1.5
KOPN-FM Variety New Wave 1.6 0.7 0.7 1.5
KATI-FM Country Zimmer Radio 2.4 2.2 0.7 0.8
KTGR-AM All Sports Zimmer Radio 0.8 0.7 0.7 0.8
KTGR-FM All Sports Zimmer Radio 0.8 0.7 0.7 0.8
KWOS-AM News/Talk Zimmer Radio 0.8 0.7 0.7 0.8
KBBM-FM Country Cumulus Media 0.8 0.7 0.7 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2022 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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