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#222 Columbia MO

Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 157,500 (Black: 15,600) (Hispanic: 5,200)
Last Updated: 08-11-21 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 19 Spr 20 Fall 20 Spr 21
KCLR-FM Country Zimmer Radio 8.6 7.9 9.7 12.6
KBIA-FM News/Talk University of Missouri 7.9 7.1 7.3 8.1
KCMQ-FM Classic Rock Zimmer Radio 7.9 8.7 8.1 7.4
KPLA-FM AC Cumulus Media 6.5 5.6 5.6 7.4
KTXY-FM CHR Zimmer Radio 6.5 6.3 7.3 7.4
KOQL-FM CHR Cumulus Media 5.0 4.8 4.8 5.2
KSSZ-FM News/Talk Zimmer Radio 5.0 4.8 4.8 3.7
KBXR-FM Alternative Cumulus Media 3.6 4.0 3.2 3.0
KFRU-AM News/Talk Cumulus Media 3.6 5.6 6.5 3.0
KATI-FM Country Zimmer Radio 1.4 1.6 2.4 2.2
KWWR-FM Country GRM/Southern Radio N/A N/A 2.4 2.2
KBBM-FM Country Cumulus Media 2.2 0.8 0.8 0.7
KFAL-AM Country Zimmer Radio N/A N/A 0.8 0.7
KMUC-FM Classical University of Missouri 1.4 1.6 1.6 0.7
KOPN-FM Variety New Wave 1.4 1.6 1.6 0.7
KTGR-AM All Sports Zimmer Radio 0.7 0.8 0.8 0.7
KTGR-FM All Sports Zimmer Radio 1.4 0.8 0.8 0.7
KWOS-AM News/Talk Zimmer Radio 0.7 N/A 0.8 0.7

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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