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#230 Columbia MO

Fall 2019 12+ Mon-Sun, 6a-12mid
Population: 154,500 (Black: 15,300) (Hispanic: 4,800)
Last Updated: 01-29-20 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 18 Fall 18 Spr 19 Fall 19
KCLR-FM Country Zimmer Radio 8.6 7.9 7.6 8.6
KBIA-FM News/Talk University of Missouri N/A 6.6 7.6 7.9
KCMQ-FM Classic Rock Zimmer Radio 7.2 7.3 6.3 7.9
KPLA-FM AC Cumulus Media 6.6 6.6 5.6 6.5
KTXY-FM CHR Zimmer Radio 7.2 6.6 6.9 6.5
KOQL-FM CHR Cumulus Media 6.6 8.6 7.6 5.0
KSSZ-FM News/Talk Zimmer Radio 5.9 6.0 6.3 5.0
KBXR-FM Alternative Cumulus Media 4.6 4.0 2.8 3.6
KFRU-AM News/Talk Cumulus Media 3.9 3.3 3.5 3.6
KBBM-FM Country Cumulus Media 0.7 1.3 2.1 2.2
KATI-FM Country Zimmer Radio 1.3 2.0 1.4 1.4
KMUC-FM Classical University of Missouri N/A 2.0 2.1 1.4
KTGR-FM All Sports Zimmer Radio 0.7 0.7 0.7 1.4
KTGR-AM All Sports Zimmer Radio 1.3 1.3 0.7 0.7
KWOS-AM News/Talk Zimmer Radio N/A N/A N/A 0.7
KWWR-FM Country KXEO Radio Inc. 3.3 4.0 4.9 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2020 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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