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#236 Eau Claire WI

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-30-19)
12+ Population: 144,300 (Black: 2,300) (Hispanic: 2,900)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
WAXX-FM 11.3 11.8 12.2 9.9 Country Mid-West Family
WQRB-FM 8.3 7.5 8.3 9.3 Country iHeartMedia
WBIZ-FM 10.7 8.7 7.7 8.1 CHR iHeartMedia
WISM-FM 8.3 8.7 8.3 7.5 Classic Hits Mid-West Family
WMEQ-FM 4.8 5.6 5.8 6.8 Classic Rock iHeartMedia
WIAL-FM 8.3 9.3 7.7 6.2 Hot AC Mid-West Family
WATQ-FM 5.4 6.2 5.8 5.6 Classic Country iHeartMedia
WECL-FM 6.0 5.0 4.5 5.6 Rock Mid-West Family
WHWC-FM N/A N/A N/A 3.7 Talk State of Wisconsin
WMEQ-AM 1.8 1.2 3.2 3.1 News iHeartMedia
WAYY-AM 1.8 1.2 1.9 2.5 All Sports Mid-West Family
WUEC-FM N/A N/A N/A 1.9 Classical University of Wisconsin
WBIZ-AM 2.4 2.5 1.9 1.2 Classic Hits iHeartMedia
WDRK-FM N/A N/A N/A 1.2 Alternative Blugold Radio
WEAQ-AM 1.2 0.6 1.3 1.2 Rhythmic CHR Mid-West Family

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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