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#211 Florence SC

Spring 2022 12+ Mon-Sun, 6a-12mid
Population: 174,100 (Black: 72,900) (Hispanic: 4,300)
Last Updated: 08-09-22 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 20 Spr 21 Fall 21 Spr 22
WYNN-FM Urban Cumulus Media 11.3 11.1 11.6 10.4
WBZF-FM Gospel Cumulus Media 10.2 10.1 8.3 8.7
WFRK-FM News/Talk Community Broadcasters 3.8 3.2 4.4 6.4
WZTF-FM Urban AC iHeartMedia 7.5 7.9 7.2 6.4
WEGX-FM Country iHeartMedia 6.5 5.8 5.5 5.8
WMXT-FM Classic Hits Cumulus Media 6.5 5.3 3.9 5.8
WDAR-FM Urban iHeartMedia 2.7 2.6 3.3 4.0
WJMX-FM CHR iHeartMedia 2.7 2.6 3.9 4.0
WPDT-FM Gospel Community Broadcasters 3.8 3.7 3.9 4.0
WSIM-FM Adult Hits Community Broadcasters 1.6 2.6 3.3 2.3
WCMG-FM Urban AC Cumulus Media 1.1 1.6 2.2 1.7
WWFN-FM All Sports Cumulus Media 0.5 0.5 1.1 1.7
WWKT-FM Country Community Broadcasters 2.7 2.1 1.7 1.7
WOLH-AM All Sports Community Broadcasters 0.5 0.5 0.6 1.2
WQPD-FM AC Cumulus Media 0.5 0.5 0.6 1.2
WRJA-FM News/Talk South Carolina Educational TV 1.6 2.1 2.2 1.2
WSIM-FM Adult Hits Community Broadcasters 1.6 2.1 1.7 1.2
WDAI-FM Urban Cumulus Media 0.5 0.5 0.6 0.6
WHMC-FM News/Talk South Carolina Educational TV N/A N/A N/A 0.6
WLTR-FM Classical South Carolina Educational TV N/A N/A N/A 0.6
WWBD-FM Classic Rock Community Broadcasters 1.1 1.1 1.1 0.6
WWRK-AM Classic Rock iHeartMedia 0.5 N/A 0.6 0.6
WLJI-FM Gospel Community Broadcasters 0.5 N/A N/A N/A
WWDM-FM Urban AC Alpha Media 5.9 4.8 5.5 N/A
WWXM-FM CHR iHeartMedia 0.5 0.5 N/A N/A
WYAV-FM Classic Rock Dick Broadcasting 1.1 0.5 0.6 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2022 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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