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#207 Santa Barbara CA

Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 181,900 (Black: 3,500) (Hispanic: 56,900)
Last Updated: 08-03-21 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 19 Spr 20 Fall 20 Spr 21
KTYD-FM Rock Rincon Broadcasting 9.4 11.6 10.3 10.3
KCLU-FM News/Talk California Lutheran University 6.7 8.0 6.8 7.5
KSBL-FM AC Rincon Broadcasting 8.7 5.8 6.2 6.2
KUSC-FM Classical University of Southern California 6.7 6.5 6.8 6.2
KIST-FM Regional Mexican Rincon Broadcasting 8.7 5.8 4.8 5.5
KCRW-FM Variety Santa Monica Community College 2.7 3.6 5.5 4.8
KJEE-FM Alternative Montecito FM 4.7 5.1 5.5 4.8
KRUZ-FM Classic Hits Cumulus Media 3.4 3.6 3.4 4.1
KTMS-AM News/Talk Rincon Broadcasting 3.4 3.6 4.1 3.4
KCAQ-FM Rhythmic CHR Gold Coast Broadcasting 1.3 2.9 2.7 2.1
KCLU-AM News/Talk California Lutheran University 2.0 2.2 2.1 2.1
KFYV-FM CHR Gold Coast Broadcasting 1.3 1.4 2.1 2.1
KBBY-FM AC Cumulus Media 0.7 N/A 0.7 1.4
KDRW-FM Variety Santa Monica Community College 1.3 1.4 1.4 1.4
KFI-AM News/Talk iHeartMedia 0.7 1.4 1.4 1.4
KHAY-FM Country Cumulus Media 1.3 0.7 0.7 1.4
KOSJ-AM Oldies Rincon Broadcasting 0.7 0.7 1.4 1.4
KPCC-FM News/Talk Pasadena Area Community College 0.7 0.7 1.4 1.4
KSPE-FM Adult Hits Rincon Broadcasting 2.0 1.4 2.1 1.4
KCBX-FM Variety KCBX 0.7 0.7 0.7 0.7
KCLU-FM-STR News/Talk California Lutheran University N/A N/A N/A 0.7
KLOS-FM Rock KLOS Radio Holdings N/A N/A N/A 0.7
KVYB-FM CHR Cumulus Media 0.7 N/A N/A 0.7
KVEN-AM All Sports Cumulus Media 0.7 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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