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#207 Santa Barbara CA

Fall 2022 12+ Mon-Sun, 6a-12mid
Population: 181,900 (Black: 3,500) (Hispanic: 56,900)
Last Updated: 01-24-23 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 21 Fall 21 Spr 22 Fall 22
KUSC-FM Classical University of Southern California 6.2 6.3 7.3 9.0
KTYD-FM Rock Rincon Broadcasting 10.3 9.0 8.0 8.3
KSBL-FM AC Rincon Broadcasting 6.2 6.3 8.0 7.6
KIST-FM Regional Mexican Rincon Broadcasting 5.5 4.9 4.7 6.9
KJEE-FM Alternative Montecito FM 4.8 6.9 8.0 5.5
KCLU-FM News/Talk California Lutheran University 7.5 6.9 5.3 4.8
KRUZ-FM Classic Hits Cumulus Media 4.1 4.9 4.7 4.1
KCRW-FM Variety Santa Monica Community College 4.8 3.5 3.3 3.4
KSPE-FM Adult Hits Rincon Broadcasting 1.4 2.8 3.3 2.8
KTMS-AM News/Talk Rincon Broadcasting 3.4 3.5 4.0 2.8
KCLU-AM News/Talk California Lutheran University 2.1 2.1 2.0 1.4
KHAY-FM Country Cumulus Media 1.4 1.4 1.3 1.4
KBBY-FM AC Cumulus Media 1.4 0.7 0.7 0.7
KCBX-FM Variety KCBX 0.7 1.4 0.7 0.7
KCSB-FM Variety Regents of The University of California 1.4 1.4 1.3 0.7
KDRW-FM Variety Santa Monica Community College 1.4 1.4 1.3 0.7
KOSJ-AM Oldies Rincon Broadcasting 1.4 1.4 0.7 0.7
KPCC-FM News/Talk Pasadena Area Community College 1.4 1.4 1.3 0.7
KVYB-FM CHR Cumulus Media 0.7 0.7 0.7 0.7
KCAQ-FM Rhythmic CHR Gold Coast Broadcasting 2.1 2.1 N/A N/A
KCLU-FM-STR News/Talk California Lutheran University 0.7 0.7 N/A N/A
KFI-AM News/Talk iHeartMedia 1.4 N/A N/A N/A
KFYV-FM CHR Gold Coast Broadcasting 2.1 1.4 N/A N/A
KLOS-FM Rock KLOS Radio Holdings 0.7 0.7 N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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