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#207 Santa Barbara CA

Fall 2020 12+ Mon-Sun, 6a-12mid
Population: 181,900 (Black: 3,500) (Hispanic: 56,900)
Last Updated: 01-19-21 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 19 Fall 19 Spr 20 Fall 20
KTYD-FM Rock Rincon Broadcasting 8.8 9.4 11.6 10.3
KCLU-FM News/Talk California Lutheran University 6.8 6.7 8.0 6.8
KUSC-FM Classical University of Southern California 6.8 6.7 6.5 6.8
KSBL-FM AC Rincon Broadcasting 10.2 8.7 5.8 6.2
KCRW-FM Variety Santa Monica Community College 2.7 2.7 3.6 5.5
KJEE-FM Alternative Montecito Fm 5.4 4.7 5.1 5.5
KIST-FM Regional Mexican Rincon Broadcasting 7.5 8.7 5.8 4.8
KTMS-AM News/Talk Rincon Broadcasting 3.4 3.4 3.6 4.1
KRUZ-FM Classic Hits Cumulus Media 4.8 3.4 3.6 3.4
KCLU-AM News/Talk California Lutheran University 2.7 2.0 2.2 2.1
KSPE-FM Adult Hits Rincon Broadcasting 2.0 2.0 1.4 2.1
KDRW-FM Variety Santa Monica Community College 0.7 1.3 1.4 1.4
KFI-AM News/Talk iHeartMedia 0.7 0.7 1.4 1.4
KOSJ-AM Oldies Rincon Broadcasting 1.4 0.7 0.7 1.4
KPCC-FM News/Talk Pasadena Area Community College 1.4 0.7 0.7 1.4
KBBY-FM AC Cumulus Media 0.7 0.7 N/A 0.7
KCBX-FM Variety KCBX 0.7 0.7 0.7 0.7
KHAY-FM Country Cumulus Media 1.4 1.3 0.7 0.7
KLOS-FM Rock KLOS Radio Holdings 0.7 N/A N/A N/A
KVEN-AM All Sports Cumulus Media 1.4 0.7 N/A N/A
KVYB-FM CHR Cumulus Media 0.7 0.7 N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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