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#205 Santa Barbara CA

Spring 2024 12+ Mon-Sun, 6a-12mid
Population: 180,800 (Black: 3,200) (Hispanic: 59,200)
Last Updated: 07-30-24 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 22 Spr 23 Fall 23 Spr 24
KTYD-FM Classic Rock Rincon Broadcasting 8.3 9.6 11.3 9.4
KIST-FM Regional Mexican Rincon Broadcasting 6.9 8.1 9.0 8.6
KSBL-FM AC Rincon Broadcasting 7.6 5.9 7.5 7.9
KCLU-FM Public Radio California Lutheran University 4.8 5.2 5.3 6.5
KJEE-FM Alternative Montecito FM 5.5 3.7 6.0 6.5
KUSC-FM Classical University of Southern California 9.0 8.9 6.8 6.5
KRUZ-FM Classic Hits Cumulus Media 4.1 3.7 4.5 4.3
KSPE-FM Regional Mexican Rincon Broadcasting 2.8 2.2 3.0 2.9
KTMS-AM News/Talk Rincon Broadcasting 2.8 3.0 3.0 2.2
KCLU-AM Public Radio California Lutheran University 1.4 1.5 2.3 1.4
KCRW-FM Public Radio Santa Monica Community College 3.4 2.2 1.5 1.4
KCLU-FM-STR Public Radio California Lutheran University N/A N/A N/A 0.7
KDRW-FM Public Radio Santa Monica Community College 0.7 1.5 1.5 0.7
KOSJ-AM Oldies Rincon Broadcasting 0.7 1.5 0.8 0.7
KBBY-FM AC Cumulus Media 0.7 N/A N/A N/A
KCBX-FM Public Radio KCBX Inc. 0.7 N/A N/A N/A
KCSB-FM Variety Regents of The University of California 0.7 0.7 0.8 N/A
KHAY-FM Country Cumulus Media 1.4 N/A N/A N/A
KPCC-FM Public Radio Pasadena Area Community College 0.7 0.7 N/A N/A
KVYB-FM CHR Cumulus Media 0.7 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2024 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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