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#202 Chico CA
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 08-08-17)
12+ Population: 197,000 (Black: 4,300) (Hispanic: 28,100) Surveyed: Spring/Fall

Station Fall 15 Spr 16 Fall 16 Spr 17 Format Owner
KHSL-FM 7.3 8.4 7.5 8.3 Country Deer Creek Broadcasting
KPAY-AM 5.3 4.9 5.5 5.7 News/Talk Deer Creek Broadcasting
KRQR-FM 6.3 3.9 5.0 5.7 Rock Results Radio
KMXI-FM 5.8 7.4 6.5 4.7 AC Deer Creek Broadcasting
KQPT-FM 3.9 4.9 5.5 4.1 Hot AC Mapleton Communications
KTHU-FM 5.8 4.9 3.5 4.1 Rock Results Radio
KALF-FM 4.4 3.9 3.5 3.6 Country Mapleton Communications
KBQB-FM 3.4 3.9 4.0 3.6 Adult Hits Results Radio
KCEZ-FM 4.9 4.9 5.0 3.6 CHR Results Radio
KFMF-FM 3.9 3.0 2.5 3.1 Classic Rock Mapleton Communications
KZAP-FM 4.4 3.4 2.5 2.6 Classic Hits Mapleton Communications
KKCY-FM 1.5 2.0 1.5 2.1 Country Results Radio
KHHZ-FM 1.5 2.0 1.0 1.0 Regional Mexican Deer Creek Broadcasting
KKCY-HD2 N/A N/A 0.5 0.5 Hot AC Results Radio

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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