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#169 Odessa-Midland TX
Fall 2016 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-24-17)
12+ Population: 258,500 (Black: 13,800) (Hispanic: 124,100) Surveyed: Spring/Fall -- Next Update: 8-7-2017

Station Spr 15 Fall 15 Spr 16 Fall 16 Format Owner
KMMZ-FM 8.2 6.4 4.0 6.0 Regional Mexican Permian Basin Broadcasting
KTXC-FM 6.8 7.5 6.5 6.0 Regional Mexican KWES License Subsidiary
KHKX-FM 3.2 2.2 N/A N/A Country Brazos Communications West
KMCM-FM 5.0 5.6 N/A N/A Classic Hits Brazos Communications West
KQRX-FM 2.2 1.5 N/A N/A Active Rock Brazos Communications West

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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