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#181 Odessa-Midland TX
Fall 2012 Arbitron Quarterly Report (Updated: 01-23-13)
12+ Population: 223,600 (Black: 12,200) (Hispanic: 96,300)
Surveyed: Spring/Fall
| Station |
Spr 11 |
Fall 11 |
Spr 12 |
Fall 12 |
Format |
Owner |
| KMMZ-FM |
N/A |
N/A |
6.6 |
6.8 |
Regional Mexican |
Don L Cook |
| KCRS-FM |
N/A |
N/A |
8.0 |
6.4 |
CHR |
ICA Broadcasting |
| KCRS-AM |
N/A |
N/A |
4.4 |
4.6 |
News/Talk |
ICA Broadcasting |
| KMCM-FM |
N/A |
N/A |
4.0 |
4.3 |
Oldies |
Brazos Communications West |
| KHKX-FM |
N/A |
N/A |
4.4 |
3.6 |
Country |
Brazos Communications West |
| KMRK-FM |
N/A |
N/A |
3.3 |
3.6 |
Country |
ICA Broadcasting |
| KCHX-FM |
N/A |
N/A |
3.3 |
3.2 |
Hot AC |
ICA Broadcasting |
| KFZX-FM |
N/A |
N/A |
2.6 |
2.5 |
Classic Rock |
ICA Broadcasting |
| KQRX-FM |
N/A |
N/A |
1.1 |
1.8 |
Active Rock |
Brazos Communications West |
Totals are Persons 12+, Mon-Sun, 6am-midnight
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This profile contains an quarter hour share
(AQH) rating -- the average number of persons, ages 12+, who listened during
any average quarter hour from 6am to midnight, Monday through Sunday in the
Metro Survey Area. |
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Ratings profiles are
Copyright © 2013 Arbitron Ratings Company. May not be quoted or
reproduced without the prior written permission of Arbitron.
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