#89 Madison

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-16-19)
12+ Population: 590,400 (Black: 27,000) (Hispanic: 30,500)
Surveyed: Continuously

Station Win 18 Spr 18 Sum 18 Fall 18 Format Owner
WOLX-FM 6.0 6.1 8.0 7.1 Classic Hits Entercom
WERN-FM N/A N/A N/A 6.6 Classical State of Wisconsin
WZEE-FM 6.0 6.0 6.1 6.4 CHR iHeartMedia
WIBA-FM 5.6 4.4 5.2 5.5 Classic Rock iHeartMedia
WIBA-AM 5.2 4.9 3.1 3.9 News iHeartMedia
WNWC-FM N/A N/A N/A 3.6 Christian CHR University of Northwestern-St. Paul
WMMM-FM 3.3 4.7 2.9 3.4 Alternative Entercom
WMAD-FM 2.9 3.9 4.7 3.2 Country iHeartMedia
WMHX-FM 2.3 2.3 1.9 3.2 Hot AC Entercom
WTSO-AM 2.3 2.1 1.4 2.0 All Sports iHeartMedia
WHA-AM N/A N/A N/A 1.8 Public Radio Board Regents of Univ of Wi System
WHAD-FM N/A N/A N/A 1.6 Talk State of Wisconsin
WXXM-FM 1.9 1.1 1.0 1.6 Classic Hits iHeartMedia
WHHI-FM N/A N/A N/A 0.7 Talk State of Wisconsin
WERN-FM-HD3 N/A N/A N/A 0.2 Talk State of Wisconsin
WNWC-AM N/A N/A N/A 0.2 Religious University of Northwestern-St. Paul

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

Return to Menu

Promotions Spotlight

Quick Snaps
WFLC-FM/Miami: Hits 97.3 turns five years old on January 17 and an All-Star Team photo was taken to commemorate the anniversay. L-R: Format Leader Jeremy Rice, Market General Manager Ralph Renzi, VP/Audience & Content for Radio Tim Clarke, afternoon talent Kimmy B, night jock Al-P, DJ Laz morning producer Bryan Carstensen, DJ Laz, Director Of Operations & Programming Jill Strada, Assistant Director of Branding & Programming/Music Director Dave Hanson, DJ Laz morning co-host Janetzy, afternoon personality Kelbin Ramirez and midday jock Dia Ryan.