#101 Madison

Fall Phase II Arbitrends (Updated: 12-14-18)
12+ Population: 535,500 (Black: 26,400) (Hispanic: 28,100)
Surveyed: Continuously

Station Spr 18 Sum 18 Fall P1 Fall P2 Format Owner
WZEE-FM 6.0 6.1 5.5 6.3 CHR iHeartMedia
WIBA-FM 4.4 5.2 5.7 5.8 Classic Rock iHeartMedia
WIBA-AM 4.9 3.1 3.3 4.0 News iHeartMedia
WMAD-FM 3.9 4.7 4.0 3.3 Country iHeartMedia
WTSO-AM 2.1 1.4 1.6 1.8 All Sports iHeartMedia
WXXM-FM 1.1 1.0 0.7 1.2 Classic Hits iHeartMedia
WMHX-FM 2.3 1.9 N/A N/A Hot AC Entercom
WMMM-FM 4.7 2.9 N/A N/A Alternative Entercom
WOLX-FM 6.1 8.0 N/A N/A Classic Hits Entercom

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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