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#93 Madison

October 2023 Trends 12+ Mon-Sun, 6a-12mid
Population: 601,200 (Black: 28,400) (Hispanic: 32,600)
Last Updated: 11-17-23 (Nielsen Subscribing Stations Only)

Station Format Owner Jul 23 Aug 23 Sep 23 Oct 23
WIBA-FM Classic Rock iHeartMedia 4.5 4.4 6.4 6.6
WOLX-FM Classic Hits Audacy 6.0 6.6 6.4 6.2
WMGN-FM AC Mid-West Family 3.9 4.4 5.2 5.2
WZEE-FM CHR iHeartMedia 5.8 6.0 5.2 4.6
WIBA-AM News/Talk iHeartMedia 5.2 4.8 3.9 4.2
WJJO-FM N/A N/A 2.7 3.6 3.5 3.8
WMAD-FM Country iHeartMedia 3.5 2.8 3.1 3.2
WWQM-FM Country Mid-West Family 2.5 1.8 2.3 3.0
WMMM-FM Alternative Audacy 2.9 2.2 2.5 2.6
WMHX-FM Hot AC Audacy 1.4 2.0 2.1 2.0
WTSO-AM All Sports iHeartMedia 0.8 0.8 0.8 1.8
WXXM-FM Classic Hits iHeartMedia 1.6 1.4 1.4 1.6
WIBA-FM-HD2 Oldies iHeartMedia 0.8 0.6 0.6 0.6
WRPQ-AM Adult Hits Civic Media 0.4 0.4 0.2 0.2
WERN-FM Classical State of Wisconsin 4.7 5.6 N/A N/A
WHA-AM Public Radio Board of Regents of The University of Wi 2.5 3.0 N/A N/A
WHHI-FM Talk State of Wisconsin 0.6 0.6 N/A N/A
WHIT-AM Classic Country Mid-West Family N/A N/A 0.6 N/A
WJQM-FM Rhythmic CHR Mid-West Family 3.1 1.8 1.4 N/A
WLMV-AM Spanish Variety Mid-West Family N/A N/A 0.8 N/A
WMDX-AM New/Talk Civic Media N/A N/A 1.0 N/A
WMMM-FM-STR Alternative Audacy 0.2 0.2 N/A N/A
WOZN-AM All Sports Mid-West Family N/A N/A 1.0 N/A
WRIS-FM Alternative Mid-West Family N/A N/A 0.6 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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