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#89 Madison

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-16-19)
12+ Population: 590,400 (Black: 27,000) (Hispanic: 30,500)
Surveyed: Continuously

Station Win 18 Spr 18 Sum 18 Fall 18 Format Owner
WOLX-FM 6.0 6.1 8.0 7.1 Classic Hits Entercom
WERN-FM N/A N/A N/A 6.6 Classical State of Wisconsin
WZEE-FM 6.0 6.0 6.1 6.4 CHR iHeartMedia
WIBA-FM 5.6 4.4 5.2 5.5 Classic Rock iHeartMedia
WIBA-AM 5.2 4.9 3.1 3.9 News iHeartMedia
WNWC-FM N/A N/A N/A 3.6 Christian CHR University of Northwestern-St. Paul
WMMM-FM 3.3 4.7 2.9 3.4 Alternative Entercom
WMAD-FM 2.9 3.9 4.7 3.2 Country iHeartMedia
WMHX-FM 2.3 2.3 1.9 3.2 Hot AC Entercom
WTSO-AM 2.3 2.1 1.4 2.0 All Sports iHeartMedia
WHA-AM N/A N/A N/A 1.8 Public Radio Board Regents of Univ of Wi System
WHAD-FM N/A N/A N/A 1.6 Talk State of Wisconsin
WXXM-FM 1.9 1.1 1.0 1.6 Classic Hits iHeartMedia
WHHI-FM N/A N/A N/A 0.7 Talk State of Wisconsin
WERN-FM-HD3 N/A N/A N/A 0.2 Talk State of Wisconsin
WNWC-AM N/A N/A N/A 0.2 Religious University of Northwestern-St. Paul

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Quick Snaps
WFLC-FM/Miami: Hits 97.3 turns five years old on January 17 and an All-Star Team photo was taken to commemorate the anniversay. L-R: Format Leader Jeremy Rice, Market General Manager Ralph Renzi, VP/Audience & Content for Radio Tim Clarke, afternoon talent Kimmy B, night jock Al-P, DJ Laz morning producer Bryan Carstensen, DJ Laz, Director Of Operations & Programming Jill Strada, Assistant Director of Branding & Programming/Music Director Dave Hanson, DJ Laz morning co-host Janetzy, afternoon personality Kelbin Ramirez and midday jock Dia Ryan.