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#93 Madison

August 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 601,200 (Black: 28,400) (Hispanic: 32,600)
Last Updated: 09-29-21 (Nielsen Subscribing Stations Only)

Station Format Owner May 21 Jun 21 Jul 21 Aug 21
WOLX-FM Classic Hits Audacy 7.2 8.1 9.0 9.1
WZEE-FM CHR iHeartMedia 5.9 5.8 5.7 5.8
WIBA-FM Classic Rock iHeartMedia 5.7 5.4 4.9 4.6
WMMM-FM Alternative Audacy 2.5 3.1 3.1 3.7
WMAD-FM Country iHeartMedia 4.7 4.5 4.0 3.5
WIBA-AM News/Talk iHeartMedia 3.6 3.8 3.8 3.3
WTSO-AM All Sports iHeartMedia 1.1 1.3 0.9 1.9
WMHX-FM Hot AC Audacy 1.9 2.0 2.0 1.7
WXXM-FM Classic Hits iHeartMedia 1.5 1.4 1.5 1.4
WIBA-FM-HD2 Oldies iHeartMedia 1.1 0.9 0.9 0.6
WERN-FM Classical State of Wisconsin 7.8 7.2 N/A N/A
WHA-AM Public Radio Board of Regents of The University of Wi 2.1 2.0 N/A N/A
WHHI-FM Talk State of Wisconsin 0.4 0.5 N/A N/A
WJJO-FM Rock Mid-West Family 4.7 3.6 N/A N/A
WJQM-FM Rhythmic CHR Mid-West Family 2.1 1.8 N/A N/A
WMGN-FM AC Mid-West Family 4.7 5.4 N/A N/A
WNWC-FM Christian CHR University of Northwestern-St. Paul 2.5 2.0 N/A N/A
WWQM-FM Country Mid-West Family 2.5 1.8 N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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