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#86 Columbia SC
Fall Phase I Arbitrends 12+ Mon-Sun, 6a-12mid (Updated: 11-14-17)
12+ Population: 588,600 (Black: 196,600) (Hispanic: 29,100) Surveyed: Continuously

Station Win 17 Spr 17 Sum 17 Fall P1 Format Owner
WWDM-FM 11.3 11.4 10.7 11.3 Urban AC Alpha Broadcasting
WNOK-FM 6.5 6.2 6.7 6.4 CHR iHeartMedia
WHXT-FM 5.5 6.6 5.2 5.8 Urban Alpha Broadcasting
WCOS-FM 5.8 5.0 5.2 5.5 Country iHeartMedia
WLTY-FM 3.3 3.2 3.6 3.7 Adult Hits iHeartMedia
WMFX-FM 4.1 4.2 4.1 3.7 Classic Rock Alpha Broadcasting
WVOC-AM 3.6 3.3 2.5 3.1 News/Talk iHeartMedia
WARQ-FM 2.5 2.9 2.2 2.2 Hot AC Alpha Broadcasting
WXBT-HD2 1.8 1.8 2.3 2.1 Urban Oldies iHeartMedia
WARQ-HD2 N/A N/A 1.2 N/A Alternative Alpha Broadcasting
WLXC-FM 5.8 3.8 4.2 N/A Urban AC Cumulus Media
WNKT-FM 2.7 2.6 1.9 N/A Sports Cumulus Media
WOMG-FM 2.5 3.9 2.9 N/A Classic Hits Cumulus Media
WTCB-FM 4.3 4.1 3.9 N/A AC Cumulus Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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