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#86 Columbia SC
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 07-26-17)
12+ Population: 588,600 (Black: 196,600) (Hispanic: 29,100) Surveyed: Continuously

Station Sum 16 Fall 16 Win 17 Spr 17 Format Owner
WWDM-FM 12.1 13.0 11.3 11.4 Urban AC Alpha Broadcasting
WHXT-FM 4.4 6.0 5.5 6.6 Urban Alpha Broadcasting
WNOK-FM 5.6 5.7 6.5 6.2 CHR iHeartMedia
WCOS-FM 5.8 5.6 5.8 5.0 Country iHeartMedia
WMFX-FM 5.5 3.4 4.1 4.2 Classic Rock Alpha Broadcasting
WTCB-FM 4.2 5.1 4.3 4.1 AC Cumulus Media
WOMG-FM 2.8 2.8 2.5 3.9 Classic Hits Cumulus Media
WLXC-FM 4.4 4.0 5.8 3.8 Urban AC Cumulus Media
WVOC-AM 2.7 3.2 3.6 3.3 News/Talk iHeartMedia
WLTY-FM 4.2 3.8 3.3 3.2 Adult Hits iHeartMedia
WARQ-FM 2.7 2.2 2.5 2.9 Hot AC Alpha Broadcasting
WNKT-FM 2.7 2.6 2.7 2.6 Sports Cumulus Media
WXBT-HD2 2.2 2.3 1.8 1.8 Urban Oldies iHeartMedia
WOIC-AM N/A N/A N/A 0.5 Sports Alpha Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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