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#86 Columbia SC
Summer P2 Arbitrends 12+ Mon-Sun, 6a-12mid (Updated: 09-20-17)
12+ Population: 588,600 (Black: 196,600) (Hispanic: 29,100) Surveyed: Continuously

Station Win 17 Spr 17 Sum P1 Sum P2 Format Owner
WWDM-FM 11.3 11.4 10.6 11.8 Urban AC Alpha Broadcasting
WNOK-FM 6.5 6.2 6.6 6.4 CHR iHeartMedia
WHXT-FM 5.5 6.6 5.9 5.0 Urban Alpha Broadcasting
WCOS-FM 5.8 5.0 4.7 4.5 Country iHeartMedia
WMFX-FM 4.1 4.2 4.3 4.1 Classic Rock Alpha Broadcasting
WLXC-FM 5.8 3.8 3.5 4.0 Urban AC Cumulus Media
WTCB-FM 4.3 4.1 3.5 3.8 AC Cumulus Media
WOMG-FM 2.5 3.9 3.8 3.6 Classic Hits Cumulus Media
WLTY-FM 3.3 3.2 3.1 3.3 Adult Hits iHeartMedia
WARQ-FM 2.5 2.9 2.5 2.6 Hot AC Alpha Broadcasting
WVOC-AM 3.6 3.3 3.0 2.4 News/Talk iHeartMedia
WNKT-FM 2.7 2.6 2.1 1.8 Sports Cumulus Media
WOIC-AM N/A 0.5 0.4 0.4 Sports Alpha Broadcasting
WXBT-HD2 1.8 1.8 N/A N/A Urban Oldies iHeartMedia

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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