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#178 Traverse City-Petoskey MI

Fall 2024 12+ Mon-Sun, 6a-12mid
Population: 241,100 (Black: 2,500) (Hispanic: 5,600)
Last Updated: 01-30-25 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 12 Spr 23 Fall 23 Fall 24
WKLT-FM Classic Rock WBCM Radio 9.4 10.7 10.8 7.7
WMKC-FM Country Black Diamond 3.0 5.4 5.8 7.2
WTCM-FM Country WTCM Radio 7.0 5.4 6.2 6.4
WKHQ-FM CHR Macdonald Garber Broadcasting 7.1 5.8 5.8 6.0
WLXT-FM AC Macdonald Garber Broadcasting 4.1 5.4 5.8 6.0
WTCM-AM News/Talk WTCM Radio 6.1 5.4 5.4 4.7
WIAA-FM Classical Interlochen Arts Group 2.5 2.9 3.7 4.3
WGFM-FM Rock Black Diamond 1.9 4.1 7.5 3.8
WZTC-FM Adult Hits Playtime Media 3.0 2.1 2.1 3.8
WICA-FM Public Radio Interlochen Center For The Arts 3.3 3.3 2.5 3.4
WCCW-FM Oldies WCCW Radio 4.1 3.7 3.7 3.0
WGFN-FM Classic Rock Black Diamond 1.9 2.9 2.5 3.0
WJZQ-FM Hot AC WKJF Radio 2.0 2.1 1.7 2.1
WSRT-FM Classic Country Macdonald Garber Broadcasting 3.3 2.9 2.1 2.1
WCBY-AM Classic Country Black Diamond 0.8 0.8 0.8 1.3
WCMW-FM Public Radio Central Michigan University 1.2 0.8 0.8 1.3
WLXV-FM Country Macdonald Garber Broadcasting 0.8 0.4 0.4 1.3
WMKT-AM Talk Macdonald Garber Broadcasting 0.4 0.8 0.8 1.3
WCMV-FM Public Radio Central Michigan University 0.8 0.8 0.8 0.9
WCML-FM Public Radio Central Michigan University 1.2 0.8 0.8 0.4
WKAD-FM Sports Cadillac Broadcasting N/A N/A 0.4 0.4
WMBN-AM Sports Macdonald Garber Broadcasting N/A 0.4 N/A 0.4
WWMK-FM Classic Hits Black Diamond 1.6 1.2 1.7 0.4
WCCW-AM Classic Country WCCW Radio 0.4 0.4 N/A N/A
WUPS-FM Classic Hits Black Diamond Broadcast Group 0.8 0.8 0.8 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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