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#178 Traverse City-Petoskey MI
Fall 2025 12+ Mon-Sun,6a-12mid
Population: 241,100 (Black: 2,500) (Hispanic: 5,600)
Last Updated: 02-04-26 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Fall 23 | Fall 24 | Spr 25 | Fall 25 |
|---|---|---|---|---|---|---|
| WKLT-FM | Classic Rock | WBCM Radio | 10.8 | 7.7 | 9.7 | 12.1 |
| WMKC-FM | Country | Black Diamond | 5.8 | 7.2 | 6.6 | 6.7 |
| WKHQ-FM | CHR | Macdonald Garber Broadcasting | 5.8 | 6.0 | 6.2 | 5.8 |
| WLXT-FM | AC | Macdonald Garber Broadcasting | 5.8 | 6.0 | 5.3 | 5.4 |
| WTCM-FM | Country | WTCM Radio | 6.2 | 6.4 | 6.6 | 5.4 |
| WCCW-FM | Oldies | WCCW Radio | 3.7 | 3.0 | 4.4 | 4.9 |
| WTCM-AM | News/Talk | WTCM Radio | 5.4 | 4.7 | 3.5 | 4.9 |
| WGFM-FM | Rock | Black Diamond | 7.5 | 3.8 | 3.5 | 3.6 |
| WGFN-FM | Classic Rock | Black Diamond | 2.5 | 3.0 | 3.1 | 3.6 |
| WZTC-FM | Adult Hits | Playtime Media | 2.1 | 3.8 | 4.0 | 3.6 |
| WJZQ-FM | Hot AC | WKJF Radio | 1.7 | 2.1 | 2.2 | 2.7 |
| WSRT-FM | Classic Country | Macdonald Garber Broadcasting | 2.1 | 2.1 | 1.3 | 1.3 |
| WCBY-AM | Classic Country | Black Diamond | 0.8 | 1.3 | 1.3 | 0.9 |
| WCML-FM | Public Radio | Central Michigan University | 0.8 | 0.4 | 0.9 | 0.9 |
| WCMV-FM | Public Radio | Central Michigan University | 0.8 | 0.9 | 0.9 | 0.9 |
| WMKT-AM | Talk | Macdonald Garber Broadcasting | 0.8 | 1.3 | 0.9 | 0.9 |
| WWMK-FM | Classic Hits | Black Diamond | 1.7 | 0.4 | 0.9 | 0.9 |
| WAWM-FM | Christian CHR | Educational Media Foundation | N/A | N/A | 0.4 | 0.4 |
| WCMW-FM | Public Radio | Central Michigan University | 0.8 | 1.3 | 1.3 | 0.4 |
| WLXV-FM | Country | Macdonald Garber Broadcasting | 0.4 | 1.3 | 0.4 | 0.4 |
| WIAA-FM | Classical | Interlochen Center For The Arts | 3.7 | 4.3 | N/A | N/A |
| WICA-FM | Public Radio | Interlochen Center For The Arts | 2.5 | 3.4 | N/A | N/A |
| WKAD-FM | Sports | Cadillac Broadcasting | 0.4 | 0.4 | N/A | N/A |
| WMBN-AM | Sports | Macdonald Garber Broadcasting | N/A | 0.4 | 0.4 | N/A |
| WUPS-FM | Classic Hits | Black Diamond Broadcast Group | 0.8 | N/A | N/A | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings results are Copyright © 2026 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
Send corrections to RADIO ONLINE by clicking here.
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