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#192 Northwest Michigan
Fall 2008 Arbitron Quarterly Report (Updated: 02-02-09)
(12+ Population: 197,100) (Surveyed: Spring/Fall)

Client Exclusive: Arbitron is not releasing survey results to the press.

Station	Spr 05	Fall 07	Spr 08	Fall 08	Format	Owner
WTCM-FM	N/A	10.5	11.1	11.8	Country	WTCMRadio.com
WKHQ-FM	8.0	7.6	9.6	9.4	CHR	Macdonald Garber Broadcasting Inc
WTCM-AM	7.7	8.3	8.9	8.0	News/Talk	Midwestern Broadcasting Co.
WCCW-FM	N/A	7.9	7.8	7.0	Oldies	Midwestern Broadcasting Co.
WKLT-FM	N/A	6.9	5.9	7.0	Classic Rock	Northern Broadcasting
WJZJ-FM	N/A	3.6	3.0	3.5	Alternative	Northern Star Broadcasting
WLDR-FM	3.6	4.0	3.3	3.5	Country	Fort Bend Broadcasting Inc.

WLXT-FM	4.4	4.0	4.1	3.5	AC	Macdonald Garber Broadcasting Inc
WGFN-FM	N/A	2.2	2.2	3.1	Classic Rock	Northern Star Broadcasting
WKLZ-FM	N/A	2.2	1.9	2.8	Classic Rock	Northern Broadcasting
WMKC-FM	5.1	4.0	3.3	2.8	Country	Northern Star Broadcasting
WFCX-FM	N/A	4.3	3.0	2.4	Classic Hits	Northern Broadcasting
WJZQ-FM	2.2	1.4	1.5	2.1	Hot AC	Midwestern Broadcasting Co.
WSRT-FM	N/A	1.8	1.9	1.7	Soft AC	Northern Broadcasting
WGFM-FM	N/A	1.4	1.5	1.4	Classic Rock	Northern Star Broadcasting
WCCW-AM	1.5	1.4	1.5	1.0	Sports	Midwestern Broadcasting Co.
WLXV-FM	0.7	0.4	0.7	1.0	Hot AC	Macdonald Garber Broadcasting Inc
WBCM-FM	N/A	0.7	1.1	0.7	Country	Midwestern Broadcasting Co.
WJML-AM	N/A	0.7	0.4	0.7	News/Talk	Stone Communications Inc.
WLJZ-FM	N/A	0.4	0.4	0.7	Classic Country	Northern Star Broadcasting, LLC.
WMBN-AM	1.1	0.7	1.1	0.7	Adult Standards	MacDonald Garber Broadcasting
WMKT-AM	N/A	0.7	0.4	0.7	News/Talk	MacDonald Garber Broadcasting
WBNZ-FM	N/A	0.7	0.7	0.3	AC	Kalil Holding Group LLC

WCZW-FM	N/A	0.7	0.4	0.3	Oldies	Midwestern Broadcasting Co.
WFDX-FM	N/A	0.7	0.4	0.3	Classic Hits	Northern Broadcasting
WJR-AM	N/A	N/A	N/A	0.3	News/Talk	Citadel
WSRJ-FM	N/A	N/A	N/A	0.3	N/A	N/A
WUPS-FM	N/A	0.7	0.4	0.3	Classic Hits	Coltrace Communications Inc.

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour share (AQH) rating -- the average number of persons, ages 12+, who listened during any average quarter hour from 6am to midnight, Monday through Sunday in the Metro Survey Area.

Ratings profiles are Copyright © 2009 Arbitron Ratings Company. May not be quoted or reproduced without the prior written permission of Arbitron.

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