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#150 Saginaw-Bay City

Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 325,200 (Black: 33,800) (Hispanic: 19,100)
Last Updated: 08-04-21 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 19 Spr 20 Fall 20 Spr 21
WIOG-FM CHR Cumulus Media 7.7 7.6 7.3 8.3
WKQZ-FM Rock Cumulus Media 6.7 6.4 6.3 8.0
WTLZ-FM Urban AC Alpha Media 6.4 4.4 5.4 6.7
WCEN-FM Country Alpha Media 5.9 5.6 5.4 5.5
WSGW-FM News/Talk Alpha Media 4.0 5.0 5.4 5.2
WILZ-FM Classic Rock Cumulus Media 5.6 5.3 4.4 4.3
WHNN-FM AC Cumulus Media 5.6 5.8 3.8 3.7
WRCL-FM Rhythmic CHR Townsquare Media 2.9 2.3 1.9 2.4
WGER-FM Hot AC Alpha Media 1.9 2.9 3.2 1.8
WUCX-FM Variety Central Michigan University 1.6 1.2 1.3 1.5
WUPS-FM Classic Hits Black Diamond Broadcast Group 2.7 2.0 1.6 1.5
WCMU-FM Variety Central Michigan University 0.5 0.3 0.6 0.9
WWBN-FM Rock Townsquare Media 0.5 0.3 0.3 0.6
WCRZ-FM AC Townsquare Media 0.5 0.6 0.3 0.3
WDZZ-FM Urban AC Cumulus Media 0.3 0.3 0.3 0.3
WKAR-FM Classical Board of Trustees Michigan State Univers 0.5 0.6 0.6 N/A
WSGW-AM News/Talk Alpha Media 4.8 4.1 3.5 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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