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#152 Saginaw-Bay City
Fall 2025 12+ Mon-Sun,6a-12mid
Population: 323,900 (Black: 33,900) (Hispanic: 19,500)
Last Updated: 01-30-26 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Spr 24 | Fall 24 | Spr 25 | Fall 25 |
|---|---|---|---|---|---|---|
| WTLZ-FM | Urban | Connoisseur Media | 6.8 | 5.8 | 4.4 | 6.8 |
| WSGW-FM | News/Talk | Connoisseur Media | 8.0 | 7.3 | 7.3 | 6.5 |
| WCEN-FM | Country | Connoisseur Media | 5.5 | 5.1 | 5.7 | 5.8 |
| WGER-FM | Alternative | Connoisseur Media | 2.8 | 2.2 | 2.2 | 2.3 |
| WCMU-FM | Public Radio | Central Michigan University | 0.9 | 1.0 | 1.3 | 1.6 |
| WLKB-FM | Christian CHR | Educational Media Foundation | 1.8 | 1.9 | 1.3 | 1.6 |
| WUCX-FM | Public Radio | Central Michigan University | 1.8 | 1.6 | 1.3 | 1.0 |
| WKAR-FM | Classical | Board of Trustees Michigan State Univers | 0.3 | 0.3 | 0.3 | 0.3 |
| WTRK-FM | Christian CHR | Educational Media Foundation | N/A | N/A | N/A | 0.3 |
| WHNN-FM | AC | Cumulus Media | 4.0 | 5.8 | 6.6 | N/A |
| WILZ-FM | Classic Rock | Cumulus Media | 4.0 | 4.8 | 5.7 | N/A |
| WIOG-FM | CHR | Cumulus Media | 7.1 | 8.0 | 7.6 | N/A |
| WKQZ-FM | Rock | Cumulus Media | 7.7 | 7.3 | 7.3 | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings results are Copyright © 2026 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
Send corrections to RADIO ONLINE by clicking here.
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