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#150 Saginaw-Bay City

Spring 2020 12+ Mon-Sun, 6a-12mid
Population: 326,600 (Black: 34,200) (Hispanic: 18,600)
Last Updated: 07-30-20 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 18 Spr 19 Fall 19 Spr 20
WIOG-FM CHR Cumulus Media 9.1 8.7 7.7 7.6
WKQZ-FM Rock Cumulus Media 6.3 6.6 6.7 6.4
WHNN-FM AC Cumulus Media 6.8 6.1 5.6 5.8
WCEN-FM Country Alpha Media 5.5 6.3 5.9 5.6
WILZ-FM Classic Rock Cumulus Media 6.0 4.8 5.6 5.3
WSGW-FM News/Talk Alpha Media 4.5 4.2 4.0 5.0
WTLZ-FM Urban AC Alpha Media 5.0 6.9 6.4 4.4
WSGW-AM News/Talk Alpha Media 3.8 3.7 4.8 4.1
WGER-FM Hot AC Alpha Media 2.3 2.1 1.9 2.9
WUPS-FM Classic Hits Black Diamond Broadcast Group 1.8 1.6 2.7 2.0
WUCX-FM Variety Central Michigan University 1.0 1.6 1.6 1.2
WCRZ-FM AC Townsquare Media 0.5 0.5 0.5 0.6
WKAR-FM Classical Board of Trustees Michigan State Univers 0.5 0.5 0.5 0.6
WCMU-FM Variety Central Michigan University 0.8 0.5 0.5 0.3
WDZZ-FM Urban AC Cumulus Media 0.8 0.8 0.3 0.3
WWBN-FM Rock Townsquare Media 0.5 0.5 0.5 0.3

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2020 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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