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#149 Saginaw-Bay City

Spring 2019 Nielsen Audio Quarterly Report (Updated: 08-02-19)
12+ Population: 326,800 (Black: 34,000) (Hispanic: 18,500)
Surveyed: Spring/Fall

Station Fall 17 Spr 18 Fall 18 Spr 19 Format Owner
WIOG-FM 8.0 8.5 9.1 8.7 CHR Cumulus Media
WTLZ-FM 4.9 5.1 5.0 6.9 Urban AC Alpha Media
WKQZ-FM 5.7 5.6 6.3 6.6 Active Rock Cumulus Media
WCEN-FM 6.0 4.9 5.5 6.3 Country Alpha Media
WHNN-FM 6.7 6.7 6.8 6.1 AC Cumulus Media
WILZ-FM 6.2 7.2 6.0 4.8 Classic Rock Cumulus Media
WSGW-FM 4.7 3.8 4.5 4.2 News Alpha Media
WSGW-AM 4.1 3.6 3.8 3.7 News Alpha Media
WGER-FM 2.6 2.3 2.3 2.1 Hot AC Alpha Media
WUCX-FM N/A N/A 1.0 1.6 Variety Central Michigan University
WUPS-FM 1.3 1.8 1.8 1.6 Classic Hits Black Diamond Broadcast Group
WDZZ-FM 0.5 0.5 0.8 0.8 Urban AC Cumulus Media
WCMU-FM N/A N/A 0.8 0.5 Variety Central Michigan University Board of Tru
WCRZ-FM 0.5 0.3 0.5 0.5 AC Townsquare Media
WKAR-FM N/A N/A 0.5 0.5 Classical Board of Trustees Michigan State Univers
WWBN-FM 0.8 0.5 0.5 0.5 Active Rock Townsquare Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Quick Snaps
WMAL-FM/Washington: Listeners donated $523,866 during WMAL-FM's two-day radiothon last Friday and Saturday, December 5-6, for the benefit of the Fisher House Foundation, which provides temporary housing and support for families of injured service members at more than 85 houses across the country. Over past 17 years, WMAL listeners have donated over $7 million to the foundation. L-R: WMAL PD and Cumulus News/Talk VP Bill Hess, WMAL hosts Larry O'Connor, Chris Plante and Vince Coglianese, and Fisher House President Dave Coker.

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