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#152 Saginaw-Bay City
Fall 2023 12+ Mon-Sun, 6a-12mid
Population: 323,900 (Black: 33,900) (Hispanic: 19,500)
Last Updated: 01-24-24 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Spr 22 | Fall 22 | Spr 23 | Fall 23 |
|---|---|---|---|---|---|---|
| WSGW-FM | News/Talk | Alpha Media | 8.0 | 6.9 | 6.2 | 7.4 |
| WCEN-FM | Country | Alpha Media | 6.0 | 6.3 | 6.2 | 6.5 |
| WKQZ-FM | Rock | Cumulus Media | 6.3 | 5.7 | 5.9 | 6.5 |
| WIOG-FM | CHR | Cumulus Media | 6.0 | 6.3 | 6.5 | 6.2 |
| WTLZ-FM | Urban | Alpha Media | 6.6 | 6.6 | 5.6 | 5.0 |
| WHNN-FM | AC | Cumulus Media | 4.9 | 5.1 | 4.4 | 3.6 |
| WGER-FM | Alternative | Alpha Media | 2.0 | 2.6 | 2.9 | 3.0 |
| WILZ-FM | Classic Rock | Cumulus Media | 4.6 | 4.6 | 4.1 | 3.0 |
| WUCX-FM | Public Radio | Central Michigan University | 0.9 | 2.0 | 2.1 | 1.5 |
| WUPS-FM | Classic Hits | Black Diamond Broadcast Group | 1.7 | 1.4 | 1.5 | 1.5 |
| WCMU-FM | Public Radio | Central Michigan University | 0.6 | 0.9 | 0.9 | 0.9 |
| WKAR-FM | Public Radio | Board of Trustees Michigan State Univers | N/A | 0.6 | 0.3 | 0.3 |
| WCRZ-FM | AC | Townsquare Media | 0.3 | 0.3 | N/A | N/A |
| WDZZ-FM | Urban | Cumulus Media | 0.9 | 0.9 | N/A | N/A |
| WWBN-FM | Rock | Townsquare Media | 0.6 | 1.1 | N/A | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings profiles are Copyright © 2024 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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