#150 Saginaw-Bay City
Fall 2022 12+ Mon-Sun, 6a-12mid
Population: 325,200 (Black: 33,800) (Hispanic: 19,100)
Last Updated: 01-25-23 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Spr 21 | Fall 21 | Spr 22 | Fall 22 |
|---|---|---|---|---|---|---|
| WSGW-FM | News/Talk | Alpha Media | 5.2 | 6.8 | 8.0 | 6.9 |
| WTLZ-FM | Urban AC | Alpha Media | 6.7 | 6.5 | 6.6 | 6.6 |
| WCEN-FM | Country | Alpha Media | 5.5 | 5.7 | 6.0 | 6.3 |
| WIOG-FM | CHR | Cumulus Media | 8.3 | 7.7 | 6.0 | 6.3 |
| WKQZ-FM | Rock | Cumulus Media | 8.0 | 7.7 | 6.3 | 5.7 |
| WHNN-FM | AC | Cumulus Media | 3.7 | 4.2 | 4.9 | 5.1 |
| WILZ-FM | Classic Rock | Cumulus Media | 4.3 | 5.1 | 4.6 | 4.6 |
| WGER-FM | Alternative | Alpha Media | 1.8 | 1.5 | 2.0 | 2.6 |
| WUCX-FM | Variety | Central Michigan University | 1.5 | 1.2 | 0.9 | 2.0 |
| WUPS-FM | Classic Hits | Black Diamond Broadcast Group | 1.5 | 1.5 | 1.7 | 1.4 |
| WWBN-FM | Rock | Townsquare Media | 0.6 | 0.3 | 0.6 | 1.1 |
| WCMU-FM | Variety | Central Michigan University | 0.9 | 0.9 | 0.6 | 0.9 |
| WDZZ-FM | Urban AC | Cumulus Media | 0.3 | 0.3 | 0.9 | 0.9 |
| WKAR-FM | Classical | Board of Trustees Michigan State Univers | N/A | N/A | N/A | 0.6 |
| WCRZ-FM | AC | Townsquare Media | 0.3 | 0.3 | 0.3 | 0.3 |
| WRCL-FM | Rhythmic CHR | Townsquare Media | 2.4 | 2.4 | N/A | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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