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#150 Saginaw-Bay City

Spring 2022 12+ Mon-Sun, 6a-12mid
Population: 325,200 (Black: 33,800) (Hispanic: 19,100)
Last Updated: 08-03-22 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 20 Spr 21 Fall 21 Spr 22
WSGW-FM News/Talk Alpha Media 5.4 5.2 6.8 8.0
WTLZ-FM Urban AC Alpha Media 5.4 6.7 6.5 6.6
WKQZ-FM Rock Cumulus Media 6.3 8.0 7.7 6.3
WCEN-FM Country Alpha Media 5.4 5.5 5.7 6.0
WIOG-FM CHR Cumulus Media 7.3 8.3 7.7 6.0
WHNN-FM AC Cumulus Media 3.8 3.7 4.2 4.9
WILZ-FM Classic Rock Cumulus Media 4.4 4.3 5.1 4.6
WGER-FM Hot AC Alpha Media 3.2 1.8 1.5 2.0
WUPS-FM Classic Hits Black Diamond Broadcast Group 1.6 1.5 1.5 1.7
WDZZ-FM Urban AC Cumulus Media 0.3 0.3 0.3 0.9
WUCX-FM Variety Central Michigan University 1.3 1.5 1.2 0.9
WCMU-FM Variety Central Michigan University 0.6 0.9 0.9 0.6
WWBN-FM Rock Townsquare Media 0.3 0.6 0.3 0.6
WCRZ-FM AC Townsquare Media 0.3 0.3 0.3 0.3
WKAR-FM Classical Board of Trustees Michigan State Univers 0.6 N/A N/A N/A
WRCL-FM Rhythmic CHR Townsquare Media 1.9 2.4 2.4 N/A
WSGW-AM News/Talk Alpha Media 3.5 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2022 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Quick Snaps
KRRV-FM/Alexandria: Black Sheep Records artist Janelle Arthur and KRRV Program Director, Melissa Frost visit backstage at the Grand Ole Opry before Janelle's performance honoring the legendary Country Music Icon, Barbara Mandrell. The Grand Ole Opry celebrated Country Music Hall of Fame member Barbara Mandrell on her 50th Anniversary as a member of the Grand Ole Opry on Saturday, July 30.

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