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#58 McAllen-Brownsville

Fall 2024 12+ Mon-Sun, 6a-12mid
Population: 1,051,600 (Black: 6,500) (Hispanic: 981,000)
Last Updated: 01-15-25 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 23 Fall 23 Spr 24 Fall 24
KBFM-FM Rhythmic CHR iHeartMedia 10.5 9.9 10.6 10.0
KFRQ-FM Classic Rock Entravision 6.5 8.2 6.1 8.6
KVLY-FM AC Entravision 6.1 8.1 6.6 8.0
KTEX-FM Country iHeartMedia 10.4 8.5 9.5 7.7
XHRR-FM N/A N/A 4.6 3.7 4.7 5.9
KGBT-FM Regional Mexican Latino Media Network 5.9 6.2 4.9 5.4
KHKZ-FM Hot AC iHeartMedia 3.4 4.0 3.7 3.7
KKPS-FM Spanish Hits Entravision 4.8 3.7 4.4 3.4
XAVO-FM N/A N/A 2.6 2.5 2.3 3.4
KBTQ-FM Tejano Latino Media Network 5.2 5.3 5.1 3.0
KBUC-FM Tejano Leading Media Group 2.9 3.5 2.9 2.7
XCAO-FM N/A N/A 2.2 2.8 1.7 2.1
KURV-AM Talk Leading Media Group 1.1 1.0 0.7 1.0
XRYS-FM N/A N/A N/A 0.9 0.7 1.0
KNVO-FM Spanish Hits Entravision 1.6 0.6 1.0 0.9
KQBO-FM Regional Mexican Sound Investments Unlimited N/A N/A N/A 0.5
KVNS-AM Sports iHeartMedia 0.2 0.3 0.4 0.2
KGBT-AM Spanish Sports Latino Media Network 0.3 0.1 0.1 0.1
KBNR-FM Spanish Christian World Radio Network Inc. 1.2 N/A 1.0 N/A
KVMV-FM Christian CHR World Radio Network 6.5 7.0 7.2 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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