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#56 McAllen-Brownsville

Fall 2020 12+ Mon-Sun, 6a-12mid
Population: 1,036,900 (Black: 4,300) (Hispanic: 958,800)
Last Updated: 01-09-21 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 19 Fall 19 Spr 20 Fall 20
KBFM-FM Rhythmic CHR iHeartMedia 9.5 11.8 9.1 10.4
KTEX-FM Country iHeartMedia 11.3 11.3 10.9 8.8
KGBT-FM Regional Mexican Univision Radio 6.3 4.8 7.4 8.2
KBTQ-FM Adult Hits Univision Radio 6.6 6.0 4.5 6.5
KVLY-FM AC Entravision 5.4 4.5 5.2 6.5
KFRQ-FM Classic Rock Entravision 5.1 4.2 5.9 6.4
XHRR-FM Regional Mexican R Communications 5.5 5.2 4.4 5.1
KKPS-FM CHR Entravision 4.4 3.1 3.5 4.1
KBUC-FM Tejano Mbm Texas Valley 3.3 4.0 3.7 3.5
KHKZ-FM Hot AC iHeartMedia 3.6 4.3 3.9 3.4
XAVO-FM Spanish N/A 3.2 3.4 2.6 2.5
KURV-AM News/Talk Mbm Texas Valley 1.9 2.1 2.2 2.1
XCAO-FM N/A N/A 2.2 2.0 2.3 1.8
XVTH-FM N/A N/A 0.8 0.7 0.3 1.3
KESO-FM Classic Hits Mbm Texas Valley N/A 1.3 1.7 1.1
KNVO-FM Adult Hits Entravision 0.8 1.5 1.3 0.8
KVNS-AM All Sports iHeartMedia 0.2 0.8 0.3 0.4
KBNR-FM Religious World Radio Network 0.8 N/A 1.5 N/A
KGBT-AM Spanish Sports Univision Radio 0.1 0.1 0.3 N/A
KVMV-FM Christian AC World Radio Network 7.2 8.4 7.8 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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