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#121 Roanoke-Lynchburg

Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 449,800 (Black: 73,300) (Hispanic: 15,800)
Last Updated: 08-02-21 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 19 Spr 20 Fall 20 Spr 21
WSLC-FM Country Mel Wheeler 8.3 9.3 8.9 7.4
WSLQ-FM AC Mel Wheeler 7.7 4.3 11.4 6.9
WXLK-FM CHR Mel Wheeler 8.6 7.6 5.0 6.9
WROV-FM Classic Rock iHeartMedia 6.6 5.0 5.9 6.5
WVBE-FM Urban AC Mel Wheeler 7.2 6.3 6.4 6.0
WVTF-FM News/Talk Virginia Tech Foundation 5.7 5.8 5.3 5.3
WYYD-FM Country iHeartMedia 3.7 5.6 3.2 4.2
WFIR-AM News/Talk Mel Wheeler 2.4 3.7 3.4 3.7
WSTV-FM Adult Hits iHeartMedia 2.4 3.0 3.0 3.7
WJJS-FM Rhythmic CHR iHeartMedia 4.2 4.3 4.1 2.8
WRVL-FM AC Liberty University 1.5 1.7 1.8 2.8
WZZU-FM Classic Rock Mel Wheeler 1.5 1.5 1.4 1.8
WAWX-FM Christian AC Educational Media Foundation 0.7 0.6 0.7 0.7
WPLY-AM All Sports Mel Wheeler 0.9 0.4 1.1 0.7
WNRS-FM Alternative Stu-Comm 0.9 0.9 0.5 0.5
WQLU-FM Christian CHR Liberty University 0.2 N/A 0.2 0.2
WLNI-FM News/Talk James River Media 5.5 2.8 2.7 N/A
WROV-FM-HD2 Alternative iHeartMedia 0.7 0.4 0.5 N/A
WRXT-FM Christian CHR Positive Alternative Radio 2.4 2.6 2.3 N/A
WVTW-FM News/Talk Virginia Tech Foundation 0.2 N/A N/A N/A
WWVT-FM News/Talk Virginia Tech Foundation 0.2 0.4 0.2 N/A
WXLK-FM-HD2 Rock Mel Wheeler 1.5 1.3 0.9 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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