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#216 Laurel-Hattiesburg MS

Fall 2020 12+ Mon-Sun, 6a-12mid
Population: 171,900 (Black: 50,000) (Hispanic: 5,100)
Last Updated: 01-07-20 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 18 Fall 18 Spr 19 Fall 20
WZLD-FM Urban iHeartMedia 13.3 14.2 14.8 12.9
WBBN-FM Country Blakeney Communications 14.3 13.2 11.2 10.9
WJKX-FM Urban AC iHeartMedia 8.2 7.6 6.6 7.9
WXRR-FM Classic Rock Blakeney Communications 5.6 6.6 8.7 6.9
WNSL-FM CHR iHeartMedia 6.6 6.6 6.6 6.4
WFFX-FM Classic Rock iHeartMedia 4.1 3.0 4.6 4.5
WKZW-FM AC Blakeney Communications 3.1 3.0 2.6 2.5
WXHB-FM Gospel Blakeney Communications 0.5 1.0 1.5 1.0
WHJA-AM Oldies Eternity Media Group 2.0 2.5 N/A N/A
WMSI-FM Country iHeartMedia 1.0 1.0 0.5 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2020 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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