#216 Laurel-Hattiesburg MS

Spring 2019 Nielsen Audio Quarterly Report (Updated: 07-19-19)
12+ Population: 171,900 (Black: 50,000) (Hispanic: 5,100)
Surveyed: Spring/Fall

Station Fall 17 Spr 18 Fall 18 Spr 19 Format Owner
WZLD-FM 13.3 13.3 14.2 14.8 Urban iHeartMedia
WBBN-FM 11.8 14.3 13.2 11.2 Country Blakeney Communications
WXRR-FM 6.7 5.6 6.6 8.7 Classic Rock Blakeney Communications
WJKX-FM 9.2 8.2 7.6 6.6 Urban AC iHeartMedia
WNSL-FM 7.2 6.6 6.6 6.6 CHR iHeartMedia
WFFX-FM 4.6 4.1 3.0 4.6 Classic Rock iHeartMedia
WKZW-FM 2.6 3.1 3.0 2.6 AC Blakeney Communications
WXHB-FM 1.0 0.5 1.0 1.5 Southern Gospel Blakeney Communications
WMSI-FM N/A 1.0 1.0 0.5 Country iHeartMedia
WHJA-AM 2.6 2.0 2.5 N/A Oldies Eternity Media Group

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.


Return to Menu

Promotions Spotlight


Quick Snaps
Premiere Networks: Syndicated personality Delilah recently helped iHeartMedia WLIT (93.9 Lite FM)/Chicago ring in the holidays with a live broadcast from the ''Friends'' Pop-Up Experience at the AT&T Flagship Store on Michigan Ave. Delilah joined Program Director and afternoon host Mick Lee for the broadcast, and then they united with the entire Lite FM staff that night for a ride on the station float for the annual Magnificent Mile Lights Festival Parade.